Mumbai: Sony SAB has made a bold leap in experiential marketing with the introduction of India’s largest 3D holographic sky projection, creating a truly immersive experience for viewers. Unveiled in Ujjain on the auspicious occasion of Mahashivratri, the stunning display marked a landmark moment in audience engagement and marketing innovation. By blending mythology with cutting-edge technology, Sony SAB has set a new benchmark for creating memorable, high-impact campaigns that transcend traditional TV advertising.
The awe-inspiring projection transformed the Ujjain night sky into a vibrant canvas, using advanced scrim technology to project 3D visuals in a 360-degree, immersive display. The stunning visuals showcased the legendary journey of young Hanuman, bringing to life iconic mythological characters in a way never seen before. The images floated majestically in the sky, with the interplay of light, sound, and movement creating a breathtaking spectacle that left viewers captivated.
This 3D holographic sky projection not only redefined the boundaries of marketing but also brought the essence of storytelling and devotion to the forefront in a modern, engaging way. The entire experience highlighted Sony SAB’s commitment to blending the best of technology, creativity, and cultural heritage to connect with its audience on a deeper level.
Vaishali Sharma, Head of Marketing and Communications at Sony SAB, commented, “As we launch ‘Veer Hanuman’, we’re drawing on India’s rich cultural heritage while harnessing cutting-edge technology to create an immersive experience that will captivate audiences. Our innovative approach with this breathtaking 3D holographic sky projection will break new ground, enabling us to connect with viewers in a fresh way. Ujjain served as a perfect backdrop, strategically creating an aura around the show and generating excitement. This display sets the tone for a show that will inspire and entertain millions.”
In addition to the holographic display, Sony SAB has launched an extensive multi-channel marketing campaign to further amplify its reach. The channel has rolled out a TV campaign to engage target audiences and leveraged social media, YouTube, and other digital platforms to share bite-sized content, behind-the-scenes footage, and interactive experiences that bring fans closer to the mythology.
Veer Hanuman, Sony SAB’s upcoming mythological series, is set to premiere on March 11, airing Monday to Saturday at 7:30 PM. The show will tell the legendary tale of Lord Hanuman’s journey from a young boy to a revered deity symbolizing devotion, bravery, and loyalty. The series stars Aan Tiwari, Sayli Salunke, Arav Chowdharry, and Mahir Pandhi in leading roles.
