SonyLIV is all set to celebrate Yoga Day on 21st June with LIVFIT- India’s first-ever health and wellness segment on a digital platform. Together with associate sponsor HAVELL’S Water Purifier, LIVFIT will provide inspiration to yoga and wellness aficionados through a special selection of expert yoga sessions this week.
LIVFIT’s yoga segment caters to the rising demand for high-quality advice and tips to maintain optimal levels of wellness amongst Indians. This Yoga Week viewers can tune in to LIVFIT on SonyLIV and choose From Ashtanga Yoga with Deepika Mehta, Full Body Yoga with Komal Sodhi, Ashtanga Vinyasa with Sunaina Rekhi amongst many other options.
With carefully curated content that features some of the country’s most celebrated fitness enthusiasts and trainers, viewers can now renew their fitness vows and choose to live healthy with SonyLIV. The platform’s LIVFIT section offers a variety of enriching health and fitness content, which can be accessed by users as and when they prefer, in the most convenient formats on any device of their choice. Experts like Deepika Mehta, Lamya Arsiwala, Anshuka Parwani and Shraddha Vora encourage and help fitness enthusiasts meet their diet and exercise goals.
Uday Sodhi, EVP and Business Head, Digital Business, Sony Pictures Networks (SPN) said,“LIVFIT is a key pillar for us at SonyLIV, whereby we constantly aim to assist viewers in achieving their health goals by providing them content From the best health gurus. We believe in offering them holistic solutions to help them adopt a healthy lifestyle right in the comfort of their homes. With World Yoga Day just around the corner, we want to raise awareness about the benefits of this ancient science amongst Indians, particularly young millennials. We aim to encourage our users to make yoga a part of their daily lives.”
Adarsh Gupta Founder and CEO Brilliant Living TV said, “We at Brilliant Living TV are extremely happy to partner with SonyLIV, to bring to their audiences an entire week dedicated to Yoga. As a part of the World Yoga Day celebrations, the initiative to take this amazing tradition to the millennials is commendable.”