• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, February 28, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Spotify’s new campaign highlights the ease of tuning into music playlists for all moods & moments

by Editorial
September 2, 2020
in Featured, Mobile/Digital
2 min read
Spotify’s new campaign highlights the ease of tuning into music playlists for all moods & moments
Share Share ShareShare

Mumbai: Music is an integral part of all our lives, and most of us love sharing our recommendations with friends and families. We also get to be the official or unofficial DJs at social gatherings, queuing up one song after another, so the mood and moment keeps up for everyone in the room. Imagine how easy it would be if you could just hit ‘play’ once and socialise, or sit back and relax; even better, imagine passing on the DJ baton to your parents, older siblings, aunts and uncles, who just have to press and play back to back music for their guests.

Spotify’s new marketing campaign, kicking off today, highlights this ease of listening to music playlists, by using common moments at homes in India, and localising the story for listeners in different parts of the country. This is Spotify’s first regional campaign for its new TV commercial, which you can check out here. To build a national appeal for the campaign, the audio streaming platform has brought on board two of India’s film industry stalwarts – Anil Kapoor, and Nagarjuna. While the first ad featuring Anil Kapoor is now live, the one with Nagarjuna will also go live over the next few days.

Neha Ahuja
Neha Ahuja

Neha Ahuja, Head of Marketing – India, Spotify said, “Listeners often know the first few songs they want to listen to, and then they ask friends and family around on which song to play next. Playlists provide a seamless audio experience that cuts out this friction, and with a simple press and play, there are many songs lined up without any other human intervention. No matter the age or location, music lovers are always looking for ways in which they can make music an intrinsic part of their daily lives.” 

An integral part of the campaign’s narrative is to highlight the family dynamics and relationships, and how music soundtracks every Indian household with tracks spanning across eras – right from the 70s and 80s to the latest beats. With over 4 billion ready-made playlists on the platform, including thousands made by our editorial team, and across diverse moods, moments and experiences, there is something for everyone.

The upcoming ad, which features Nagarjuna shows his playing father to his on-screen daughter, who is preparing to go study abroad, and he talks about how he’ll miss all the music she curates for him. The daughter instantly suggests that he picks a playlist on Spotify for every occasion, highlighting that music is for everyone, and very easy to find and play on the app.

Tags: Anil KapoorNagarjunaNeha Ahuja SpotifySpotifySpotify campaignSpotify music playlistsSpotify’s first regional campaign

Related Posts

WION in association with Odisha Tourism Presents ‘Discovering Odisha- India's Best Kept Secret’
Featured

WION in association with Odisha Tourism Presents ‘Discovering Odisha- India’s Best Kept Secret’

by Editorial
February 27, 2021
0

Mumbai: The richness in culture, heritage, and diversity that India has to offer is unmatched in the world and the...

Read more
Levi’s launches new brand campaign featuring Deepika Padukone
Brand Stories

Levi’s launches new brand campaign featuring Deepika Padukone

by Editorial
February 27, 2021
0

Mumbai: Levi’s® launches its new brand campaign centered around the message – ‘When you take a step, we all move’....

Read more
E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

February 26, 2021
Subhashish Gupta, Managing Director - Sales, Brightcove

Brightcove is highly committed to providing a strong global partner network and channel ecosystem to support the demanding video needs for our customers

February 25, 2021
Ajit Varghese, Chief Commercial Officer, ShareChat

We expect to achieve further growth momentum from the increasing internet population: Ajit Varghese

February 25, 2021
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance

We are a brand that leads with empathy and genuinely addresses customer needs: Ruchika Varma

February 25, 2021
We at Vinod, are excited to bring back the traditions with a touch of modernity. Sunil Agarwal, Vinod Cookware

We at Vinod, are excited to bring back the traditions with a touch of modernity: Sunil Agarwal, Vinod Cookware

February 25, 2021
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

February 25, 2021

Subscribe to Newsletters

Trending

Asianet to telecast a new serial “Santhwanam“ from 21st September
Featured

Asianet to telecast a new serial “Santhwanam“ from 21st September

by Editorial
September 19, 2020
0

Kochi: Asianet is all set to telecast ‘Swanthanam’ on 21st  September from Monday to Saturday at 7 pm onwards. "Swanthanam",...

TOI Kerala celebrates 9th anniversary with Recyclable Newspaper Jacket innovation

TOI Kerala celebrates 9th anniversary with Recyclable Newspaper Jacket innovation

February 27, 2021
Beyond The Boundary: ICC Women’s T20 World Cup 2020 documentary released worldwide on Netflix

Netflix earmarks $500 mn towards Korean Content in this year

February 27, 2021
Zee Keralam all set to air Onam special programs and blockbuster movies this weekend

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

February 26, 2021
MX Player ropes in Sidd Mantri as Senior VP, Product

MX Player ropes in Sidd Mantri as Senior VP, Product

February 25, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.