Mumbai: The soft drink brand Sprite and Culture Machine, India’s leading Digital Media Company, have partnered to launch ‘Sprite Comedy Konkout’- India’s first ever digital comedy konkout between prominent comedy troupes and stand-up comedians.
The digital challenge will kick off on the Comedy Konkout channel on YouTube on 29th June 2016 and will be hosted by the popular international comedy troupe – ‘The Tenderloins’ also popularly known as the Impractical jokers; who will challenge Indian comedians in one of its kind ‘#FakeOff’ in tune with Sprite’s on-going FakeOff campaign.
The Sprite Comedy Konkout by Culture Machine aims to make everyone laugh out loud, quite literally. The platform will get some of the biggest names from the comedy fraternity to call on their friends and troupes to come out and prove themselves as the master tamer of the funny bone.
The series will start with a host of ‘joke videos’ following the first challenge and the hosts – The Tenderloins get to decide the ultimate entertainer. In line with Sprite’s on-going #FakeOff campaign that urges youth to stop pretence and be comfortable in their own skin, the konkout will feature multiple ‘fake offs’ between all participants.
Commenting on Comedy Konkout, Siddharth Narula, President, Culture Machine said, “Sprite Comedy Konkout by Culture Machine is an industry first in the country and we are delighted to have associated with Sprite that continues to push the envelope in terms of their consumer engagements. We have brought together the very best from the comedy fraternity in India and hope that the audience loves watching the Konkout as much as we loved conceptualizing it.”
Part of Sprite Comedy Konkout by Culture Machine, the first video by ‘The Tenderloins’ was released on 29th June, 2016.