Bengaluru: The gaming startup, STAN, has onboarded Alex James as Head of Partnerships.
STAN, established in 2022, boasts Asia’s largest gaming community with 12M+ downloads. It offers creators a platform to monetize and interact with users through digital collectibles, chat/audio rooms, and celebrity communities. Additionally, users can engage with favorite gaming creators and celebrities and with each other.
STAN recently secured $3.2 million in Pre-Series A funding from General Catalyst and new investors including Aptos Labs, Pix Capital, and Accelerate Capital.
Speaking about his new role, James said, “With 500Mn + audience growing at a CAGR of 12% , In India Gaming has become that core cohort that brands can’t afford to overlook. Really excited about this new journey and firmly believe the trajectory of gaming and esports is just getting started. Whenever an avenue of higher engagement entertainment scales up, there will be definite audience migration to it from other passive modes of entertainment. As they say, ‘The Stone Age didn’t end because men ran out of stones.'”
Speaking about James’ appointment, Parth Chadha, Co-Founder and CEO of STAN, said, “We are thrilled to welcome Alex James as the Partnership Lead at STAN. Alex brings a dynamic blend of expertise and passion for gaming and esports, perfectly aligning with our vision to revolutionize this industry. With his innovative mindset and strategic acumen, Alex is set to spearhead groundbreaking partnerships that will elevate STAN to new heights. Join us as we embark on this exciting journey together, shaping the future of gaming and esports in India.”
Before his current position, James oversaw Inshorts’ Public app monetization in the South market and held senior roles at major media organizations such as Disney Star, CNN, CNBC-TV18, Times Group, and GroupM, accumulating over 14 years of experience.
