With a constant commitment towards extending a helping hand to the underrepresented and marginalized sections of society, Standard Chartered Bank recently launched its #HereForGood campaign, featuring brand ambassador Anushka Sharma. Rooted in the bank’s belief of going beyond banking to do good, it beautifully highlights the four key community service initiatives that have impacted over four million lives to date. It also deployed a three-pronged approach to combat the effects of the COVID-19 pandemic onto the marginalized communities who depend on daily labor for their survival.
Standard Chartered Bank is committed to promoting economic and social development in the markets they serve. In India, the community programs aim at eradicating preventable blindness, empowering young girls with education, sports, and life skills, as well as providing clean water, sanitation facilities, and resources about health & hygiene to adolescent girls in municipal schools and disadvantaged communities at large.
- Seeing Is Believing, a program that makes eye care accessible to low to middle-income communities in their fight against avoidable blindness. Standard Chartered opened around 135 vision centers and conducted over 2.36 million cataract surgeries, benefitting close to 14 million people.
- WASHER (Water Sanitation Hygiene and Education) aims at providing access to clean water, sanitation, and education to adolescent girls in Municipal schools. They even installed 64 solar water ATMs across 7 states to provide clean drinking water to drought-prone areas.
- Future makers by Standard Chartered is a global initiative that focuses on enabling the next generation to learn, earn, and grow. They are even helping in providing education and life skills to over 1,30,000 adolescent girls.
India has and is still experiencing an unprecedented challenge in the form of COVID-19, a pandemic that has cut across boundaries. It has deeply impacted the masses who rely on daily wages for their survival during the lockdown. Standard Chartered Bank undertook the endeavor of being here for good through a three-pronged approach, impacting over 1.3 million lives.
The bank provided rations and meals to over a million marginalized communities, particularly migrant laborers and visually impaired women, girls, as well as their families, along with donating 13,000 PPE kits to doctors and health workers fighting the pandemic on the frontline.
The film was conceptualized and executed by digital marketing agency, Kinnect.
Watch the video here: