Tuesday, June 30, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Events

Star India Sweeps the Broadcaster ABBYs with 13 metals; bags 20 metals in total

by MN4U Bureau
April 11, 2016
in Events, Exclusive, Featured
Reading Time: 4 mins read
A A
Star India internal re-structuring announcement

Star India to announce senior level changes

Share Share ShareShare

Mumbai: The Star India Network had a rich haul of 20 metals at the prestigious ABBY Awards held at India’s advertising, media and marketing convention, the Goa Adfest 2016. The ABBYs recognized the excellence of Star India network’s campaigns by awarding 13 metals in the Broadcaster category alone, with another four  in Creative and three more in the Media categories.

Star Sports’ memorable “Mauka Mauka” campaign for the ICC Cricket World Cup 2015, which became a nationally trending conversation piece, won Gold in the Broadcaster category group. The network bagged a total of 6 silvers (3 in Media, 2 in Broadcaster and 1 in Creative categories) with “Mauka Mauka” winning three silvers for Best Use of Digital as a Medium; Best Use of Social Media and for Integrated Advertising, and Siya Ke Raam – Dhanush Yatra of Star Plus winning a silver for Best Use of Special Events & Stunts / Live Advertising (Media); Star Movies Select HD’s Select Sundays Nostalgia and the Book Adaptations campaigns winning a Silver each for Best Movie Promo by a TV Channel (Broadcaster).

Another 13 metals (bronze) across Broadcaster (10) and Creative (3) completed the impressive medal tally for the network, which won the highest number of metals amongst all broadcasters in the fray.

The list of winners:

Sr. No. Metal Channel Entry Name Category Name Category Group Name
1 Gold Star Sports Mauka Mauka – ICC Cricket World Cup 2015 Best TV Sports Channel Programme Promo Broadcaster
2 Silver Star Sports Mauka Mauka – ICC Cricket World Cup 2015 Best Use of Digital as a Medium Media
3 Silver Star Sports Mauka Mauka – ICC Cricket World Cup 2015 Best Use of Social Media Media
4 Silver Star Plus Siya Ke Ram – Dhanush Yatra Best Use of Special Events & Stunts/Live Advertising Media
5 Silver Star Movies Select HD Select Sundays Nostalgia Best Movie Promo by a TV Channel Broadcaster
6 Silver Star Movies Select HD Book Adaptations Best Movie Promo by a TV Channel Broadcaster
7 Silver Star Sports Mauka Mauka – ICC Cricket World Cup 2015 Integrated Advertising Creative
8 Bronze Star Movies Select HD Star Movies Select HD Launch Best Launch of a TV Channel Broadcaster
9 Bronze Star World Quantico Best Launch of a TV Programme Using Multimedia Broadcaster
10 Bronze Star Movies Oscars – Dentist Best TV Reality Show Promo Broadcaster
11 Bronze Star Movies Oscars – Kitchen Best TV Reality Show Promo Broadcaster
12 Bronze Star World Masterchef @ 9 – Clock Best TV Reality Show Promo Broadcaster
13 Bronze Star Sports Hero Indian Super League Best TV Sports Channel Programme Promo Broadcaster
14 Bronze Channel V Mastaangi Best TV Fiction Promo Broadcaster
15 Bronze Hotstar Is Pyaar Ko Kya Naam Doon – Ek Jashn Best TV Fiction Promo Broadcaster
16 Bronze Star Plus Aaj Ki Raat Hai Zindagi Best Original Music Promo for a TV Program Broadcaster
17 Bronze Star Plus Aaj Ki Raat Hai Zindagi Best TV Program for Cause Related Marketing Broadcaster
18 Bronze Star World The Quantico Times Public Relations: Media & Publications Creative
19 Bronze Star World Masterchef Australia – Serving up a Gastronomical Delight Public Relations: Events & Experiential PR Creative
20 Bronze Star Jalsha Packets of Change Brand Activation – Corporate Creative

 

Tags: "Mauka Mauka" campaign for the ICC Cricket World Cup 2015Star India Sweeps the Broadcaster ABBYs with 13 metals

RECENT POSTS

Geopolitical tensions are a constant cost of global business:  Amresh Acharya,  Loylty Rewardz
Exclusive

Geopolitical tensions are a constant cost of global business: Amresh Acharya, Loylty Rewardz

June 30, 2026
0

Founded in 2008, Loylty Rewardz, a BillDesk Group company, is a leading provider of customer engagement and loyalty solutions. The...

Read moreDetails
“Great creative work is the fastest shortcut to pricing ourselves high”: PG Aditiya
Exclusive

“Great creative work is the fastest shortcut to pricing ourselves high”: PG Aditiya

June 29, 2026
0

Chennai: When The Advertising Club Madras hosted its latest #ADTALKS session at Sortd Café, Alwarpet, it wasn't another keynote presentation...

Read moreDetails
18th Dhanam Business Summit & Award Nite celebrates leadership, innovation and Kerala’s business excellence
Events

18th Dhanam Business Summit & Award Nite celebrates leadership, innovation and Kerala’s business excellence

June 29, 2026
0

Mumbai: The 18th edition of the Dhanam Business Summit & Award Nite (D-Day), organised by Dhanam Business Media in Kochi...

Read moreDetails
Short-form video identified as key to educating consumers and building large-scale trust: Pawanjot Kaur, Ayuvya
Exclusive

Short-form video identified as key to educating consumers and building large-scale trust: Pawanjot Kaur, Ayuvya

June 29, 2026
0

Ayuvya was founded in 2020 by Astha Jain, Pawanjot Kaur, and Tanishk Pandey. From a vision to bring authentic Ayurvedic...

Read moreDetails
India adds 16 more Shortlists on Day Two at Cannes Lions 2025
Exclusive

India Ends Cannes Lions 2026 With Five-Medal Haul, Misses Gold and Grand Prix Honours

June 27, 2026
0

Cannes - France: India wrapped up its Cannes Lions International Festival of Creativity 2026 campaign with five Lions—two Silver and...

Read moreDetails
India’s pet care industry sees rapid growth despite remaining nascent compared to global markets: Ayesha Huda, Mars Pet Nutrition India
Exclusive

India’s pet care industry sees rapid growth despite remaining nascent compared to global markets: Ayesha Huda, Mars Pet Nutrition India

June 26, 2026
0

Mars Pet Nutrition India earlier this year announced the launch of a new digital-first campaign for the PEDIGREE brand in...

Read moreDetails

LATEST NEWS

TV9 Bangla

TV9 Bangla Unveils India’s Biggest Education Expo and Celebrates Academic Excellence Through Uttaran Academic Excellence Honour

June 30, 2026
Louis Philippe

Louis Philippe bets on cultural credibility over celebrity influence in new digital campaign

June 30, 2026

ANALYSIS

Linear TV retains celebrity advertising edge during IPL 19 with 61% share: TAM Sports
Analysis

Linear TV retains celebrity advertising edge during IPL 19 with 61% share: TAM Sports

June 29, 2026
0

Mumbai: India’s IPL advertising landscape continues to evolve as Connected TV (CTV) emerges with distinct celebrity and category preferences, even...

PEOPLE

Securonix appoints Toby Weiss as CEO
People

Securonix appoints Toby Weiss as CEO

June 30, 2026
0

Mumbai: Securonix, Inc., a six-time Leader in the Gartner® Magic Quadrant™ for SIEM, has announced the appointment of Toby Weiss...

MARKETING

Flipkart turns viral buffalo ‘Don’ into face of new GOAT Sale Campaign
Marketing

Flipkart turns viral buffalo ‘Don’ into face of new GOAT Sale Campaign

June 30, 2026
0

Mumbai: Flipkart has launched a new campaign for its GOAT Sale, introducing an unconventional ambassador to drive attention around its...

Subscribe to Newsletters

ADVERTISING

IAA India to unveil midline study on gender representation in advertising at Voice of Change Roundtable
Advertising

IAA India to unveil midline study on gender representation in advertising at Voice of Change Roundtable

June 30, 2026
0

Mumbai: The India Chapter of the International Advertising Association (IAA), in partnership with knowledge partner UNICEF, will host the IAA...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

The Third Eye View on Micro-Dramas: Format Right, Business Model Still Burning
Authors Corner

The Third Eye View on Micro-Dramas: Format Right, Business Model Still Burning

June 30, 2026
0

Three months ago, I asked whether India’s micro-drama boom was a structural shift or a context driven spike. The market...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Gandharv Sachdeva to Conclude His Journey with Hybrid AdTech India

Gandharv Sachdeva to Conclude His Journey with Hybrid AdTech India

June 30, 2026
TV9 Bangla

TV9 Bangla Unveils India’s Biggest Education Expo and Celebrates Academic Excellence Through Uttaran Academic Excellence Honour

June 30, 2026
Louis Philippe

Louis Philippe bets on cultural credibility over celebrity influence in new digital campaign

June 30, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.