- Grand Finale of Bigg Boss clocks 14.7 TVR; 29.4 Million viewers with a 42% relative GEC share in the slot
- Blockbuster Sunday clocks 277 GRPs with highest share of 51%
- Is the Fiction leader in Primetime with 42% relative share [6:00-9:30 pm M-F]
Hyderabad: Star Maa, in its journey to be the most loved destination for Telugu Entertainment clocks 256 TVM (1001 GPRs), a first for any Telugu channel in the last decade. Star Maa has consistently been leading the market but has recorded an unprecedented leadership of 51% over its closest competitor in week 40 of the BARC ratings setting off a great start in the festive quarter.
Most watched reality show Bigg Boss in its season 2 grand finale delivered 14.7 TVR, reach of 29.4 Million viewers with a lion’s share of 42% in the slot the highest for any Bigg Boss season ever.
Speaking on the biggest week for Telugu GEC, Kevin Vaz, CEO – South, Star India added, “Star Maa has seen an incredible journey in the last 1 year. The channel has been ruling the Telugu market with its shows spanning various genres. With the stupendous number this week, Star Maa has now created a distinct gap with the next player and firmly set itself apart as the leader. The next phase promises to be even more exciting with the diverse and unique shows we plan to launch cementing Star Maa’s position as the most loved Telugu TV brand.”
The new launch of yet another interesting reality show Pellichoopulu with 12.2 TVR, 21 Million across 2 hours and a 53% GEC slot share created a blockbuster week for Star Maa.
With new launches in fiction offerings in the last few weeks,Star Maa has consolidated the viewership with 42% share in primetime from 6:00 – 9:30 pm Monday-Friday.
All India 15+ Star Maa was the #2 brand. Below is the data on it (BARC, week 40, U+R All India 15+)