Mumbai : The first 2 weeks of the tournament had 345 million* viewers tuning in from across the country. This is 14% higher than last year, for the same period. Television viewership delivered 29.8 million average impressions for the first two weeks, registering a growth of 21%*.
Content Customization : Star’s strategy of creating customized feeds is paying dividends with growth in viewership across markets. HSM grew by 24% whilst South grew at 15% versus similar period last year. Viewership in the kids segment has grown by 34%, driven by the Super Funday feed on Star Gold.
| BARC | OVERALL IMPRESSIONS | KIDS (2-14 years) | FEMALES (15+ years) | MALES (15+ years) |
| Average Impressions* (in million) in first 17 matches | 29.8 | 4.8 | 10.6 | 14.4 |
| %Growth in 2019 (vs 2018 SPLY)** | 21% | 34% | 21% | 17% |
* Source: BARC (TV + OOH), Only Match Telecast Hours considered, total average impressions as measured on BARC
