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Home Buzz

Star reaches 21% viewership growth and 345 million viewers in first two weeks of IPL

by Editorial
April 11, 2019
in Buzz, Featured
1 min read
With 411 million viewers IPL 2019 is close to surpassing last year’s total reach of 414 mn in first 4 weeks

Share Share ShareShare

Mumbai : The first 2 weeks of the tournament had 345 million* viewers tuning in from across the country. This is 14% higher than last year, for the same period. Television viewership delivered  29.8 million average impressions for the first two weeks, registering a growth of 21%*.

Content Customization : Star’s strategy of creating customized feeds is paying dividends with growth in viewership across markets. HSM grew by 24% whilst South grew at 15% versus similar period last year. Viewership in the kids segment has grown by 34%, driven by the Super Funday feed on Star Gold.

BARC OVERALL IMPRESSIONS KIDS

(2-14 years)

FEMALES

(15+ years)

MALES

(15+ years)

Average Impressions*

(in million) in first 17 matches

29.8 4.8 10.6 14.4
%Growth in 2019 (vs 2018 SPLY)** 21% 34% 21% 17%

* Source: BARC (TV + OOH), Only Match Telecast Hours considered, total average impressions as measured on BARC

Tags: IPLStar GoldStar reaches 21% viewership growth

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