Kolkata: Star Sports, today announced the launch of Star Sports1 Bangla, a dedicated sports channel for sports Bengali to bring fans across West Bengal closer to their favorite sports.
It has a rich calendar of sports – starting with the VIVO IPL 2019, moving into the most anticipated event of the year ICC Cricket World Cup, VIVO Pro Kabaddi Season 7 and the Hero ISL. The channel would provide curated Bengali content localized to various franchise like Kolkata Knight Riders, Bengal Warriors, ATK, East Bengal and Mohun Bagan.
A Star India spokesperson said, “West Bengal is a unique market with high affinity to language content and very distinctive viewing habits. Nuances of the game and local flavour add to a fan’s viewing experience and builds a local affinity for sports in the region. With the VIVO IPL, followed by the ICC World Cup this year – it is indeed a ‘Summer of Cricket’ on Star Sports, and with Star Sports 1 Bangla, we have taken one more step towards treating fans to a customised and acquainted exposure”.
Indulging viewers from the onset, the channel delivered a gusto experience with ‘Ebar Khelbe Bangla’ hosted by Kolkata’s very own Boria Majumdar. This panel discussion encompassed sporting stalwarts from the region discussing sports and the need of regional sports channels in the country. During the discussion the panellists unanimously agreed that the launch of a dedicated Bangla sports channel will bring back the love for sport among youth in the region.
Speaking about the launch of a dedicated Bangla channel, the acclaimed panellists expressed their views on regional sporting channels in the country.
Sourav Ganguly, former Indian cricketer and captain of the Indian National team and President of the Cricket Association of Bengal, said, “It was a beautiful day today and a great experience shooting for Star Sports Bangla. Sports is a part of every Bengali’s life and launching a dedicated Bengali sports channel is a great initiative. This platform will help sports reach out to people in faraway places and people, who don’t understand English or Hindi. With this initiative, Star Sports will be able to reach every nook and corner of the West Bengal market and dish out sport stars.”