• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Thursday, February 2, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Starbucks launches the ‘Optimist Series’ in partnership with The Label Life’

by Editorial
February 16, 2021
in Featured, Marketing
Reading Time: 2 mins read
A A
Starbucks launches the ‘Optimist Series’ in partnership with The Label Life’
Share Share ShareShare

Starbucks India today announced the launch of ‘The Starbucks India Optimist Series’, a limited-edition merchandise collection in collaboration with the lifestyle brand, The Label Life. The exclusive merchandise collection features an assortment of drinkware and lifestyle accessories like mugs, notebooks and pouches with a message – “Here’s to Joy,” to bring coffee lovers an uplifting experience every day.

Designed by The Label Life, the chic collection is inspired by the Art Deco movement – a design movement representative of hope and characterized by opulent flourishes of sun-bursts, star-lights, prisms and golden glamour. The collection celebrates the coffee-making routine – the familiarity of the flavour, the warmth of the mug in our hand, that first delectable sip, further encouraging Starbucks and The Label Life consumers to indulge in every opportunity to be optimistic.

“The Starbucks India Optimist Series was created to inculcate joy, optimism and hope for the future, all values that are at the heart of both the brands. At Starbucks, our mission is to inspire and nurture the human spirit and the `Here is to Joy` campaign will inspire our customers and partners to actively choose joy every single day. By investing in partnerships like with The Label Life, Tata Starbucks is able to deliver an elevated Starbucks Experience to customers in our country, any time, anywhere,” said Navin Gurnaney, CEO, Tata Starbucks Pvt. Ltd. “This collaboration will make it convenient for customers to enjoy their favourite Starbucks coffee with thoughtfully curated merchandise and accessories that elevate their life,” he added.

The Label Life’s Style Editors Sussanne Khan, Malaika Arora and Bipasha Basu said, “The Optimist series in collaboration with Starbucks is a natural and joyful extension of what we do at The Label Lifestyle elevated lifestyle essentials. The mugs and accessories in the Optimist Series seamlessly blend into that morning ritual where we take in the calm before diving into hectic weekdays.

Starbucks is the perfect coffee brand to do this with as we share the same love language; that of lovingly building a customer community who we resonate with and give back to, at a time like this”.

Another unique aspect of this collaboration is the association with Srishti Charitable Trust, supported by TATA Consumer Products & TATA Trusts, a centre for the education and empowerment of the special children and young adults of Munnar. The differently gifted children join DARE School (Developmental Activities in Rehabilitative Education) between 3 and 5 years and when they are 18, get rehabilitated into one of the many different units at Srishti. The pouches from the collection are a beautiful rendition of the Optimist series and are an outcome of the efforts put in by the young adults at DARE. Athulya – the handmade paper unit, has helped create some beautiful notebooks for the Starbucks and The Label Life collaboration.

Customers can start their days on a positive note by grabbing these chic minimalistic accessories from Starbucks outlets across the country or from the comfort of their homes by placing an order on The Label Life’s official website.

Tags: Bipasha BasuMalaika AroraNavin Gurnaney Tata Starbucks Pvt. Ltd.Tata Starbucks Pvt. Ltd.The Starbucks India Optimist Series

Related Posts

Kulfi Collective makes key tech hire to reimagine storytelling by building tools in content production
Featured

Kulfi Collective makes key tech hire to reimagine storytelling by building tools in content production

February 2, 2023
Niren Srivastava joins Motilal Oswal Financial Services Limited as Group Chief Human Resources Officer
Featured

Niren Srivastava joins Motilal Oswal Financial Services as Group CHRO

February 2, 2023

LATEST NEWS

Niren Srivastava joins Motilal Oswal Financial Services Limited as Group Chief Human Resources Officer

Niren Srivastava joins Motilal Oswal Financial Services as Group CHRO

February 2, 2023
Shemaroo Entertainment bolsters leadership team with key appointments

Shemaroo Entertainment bolsters leadership team with key appointments

February 2, 2023

MARKET ANALYSIS

Indian MSMEs remain upbeat about economy, despite global slowdown: Study
Featured

Indian MSMEs optimistic about business and economy, despite global slowdown: Study

by Editorial
January 31, 2023
0

As per Kantar’s ITOPS 2022 study, which completes 27 years of tracking the MSME market in India and covering MSMEs...

MOVERS & SHAKERS

Kulfi Collective makes key tech hire to reimagine storytelling by building tools in content production
Featured

Kulfi Collective makes key tech hire to reimagine storytelling by building tools in content production

by Editorial
February 2, 2023
0

Kulfi Collective, a content networks, has appointed Jayson DMello as VP - Product to help build out the next generation...

Niren Srivastava joins Motilal Oswal Financial Services Limited as Group Chief Human Resources Officer

Niren Srivastava joins Motilal Oswal Financial Services as Group CHRO

February 2, 2023

MARKETING

Enigmatic Smile India appoints MS Dhoni as its brand ambassador
Featured

Enigmatic Smile India appoints MS Dhoni as brand ambassador

by Editorial
January 31, 2023
0

Enigmatic Smile, a Reward Technology Facilitator, has onboarded former Indian cricket team captain MS Dhoni as its brand ambassador for...

Subscribe to Newsletters

ADVERTISING

Ogilvy Indonesia appoints Satish Ramanathan as MD
Advertising

Ogilvy Indonesia appoints Satish Ramanathan as MD

by Editorial
February 2, 2023
0

Ogilvy Indonesia has bolstered its leadership team with the appointment of Satish Ramanathan as Managing Director. With over 2 decades...

D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

February 2, 2023
WARC launches Diversity Equity and Inclusion hub to help marketers implement effective DEI strategies

WARC launches Diversity Equity and Inclusion hub to help marketers implement effective DEI strategies

February 2, 2023

PRINT

Forbes India unveils winners of 30 Under 30 2023
Print

Forbes India unveils winners of 30 Under 30 2023

by Editorial
January 31, 2023
0

Forbes India has released its 10th annual 30 Under 30 list, recognizing 30 individuals who are exceptional in their respective...

Network18 undertakes advertising blitzkrieg to announce launch of Palki Sharma’s new show

Network18 undertakes advertising blitzkrieg to announce launch of Palki Sharma’s new show

January 26, 2023
Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

January 26, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.