Newdelhi: Stashfin, a neobanking platform has announced its new brand campaign titled #LiveBoundless, with an aim to provide greater financial freedom to women. The campaign captures the insight that with this card women won’t have to hear anything unfavorable with respect to their financial independence.
Talking about the objective of the campaign, Shruti Aggarwal, co-founder, Stashfin said, “the #LiveBoundless campaign is our attempt to tell everyone that women know their way on how to manage their finances. Additionally, we would like to show a tiny mirror to the society, so that people are compelled to introspect and not be judgmental about women who wish to access credit and make their own financial decisions. At Stashfin, we’ve tried to break down the stereotypes associated with women and finances. We know that the more financially empowered a woman is, the better a country will progress.”
The campaign consists of three ad videos that use statements that women have had to hear on a daily basis, but also that women needn’t be bound by those statements to reclaim their time. It follow the launch of the #LiveBoundless Credit Line Card, which is aimed at giving women greater financial freedom.
“Through our research we have identified the common statements that have served women’s time, like you shouldn’t take up sports. Try cooking instead” “An advance on your salary? Forget about it. A car? Really? But do you even know how to change a tyre? It’s not a great idea to get that advanced degree, but it should now become uncommon”, Aggarwal said.