Thursday, May 7, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Stay Positive in times of Lockdown – Part 5

by Kalpana Ravi
April 14, 2020
in Featured, Exclusive
Reading Time: 4 mins read
A A
Stay Positive in times of Lockdown – Part 5
Share Share ShareShare

It is exactly 21 days, since the Prime Minister called for a complete lockdown, continuing with our series on how the industry is coping with the lockdown. The lockdown has been extended to another two weeks. The recent outbreak of the COVID – 19 has caused a tectonic shift in most people’s lives. There is so much stress and anxiety of job losses, loneliness, and other factors.

In this situation, all of us are working for home, and we Indians are not used to this scenario. But we have coped well, MediaNews4U continuing the series on, ‘Stay Positive’ spoke to Leaders in various sectors on how they are motivating their teams in dealing with this crisis

Sidharth Kedia, Group CEO, Nodwin Gaming, says “Our team at Nodwin is actually a bunch of really committed geeks! They have chosen the world of gaming because it probably runs in their blood, so in these times motivation is not the issue.

Globally esports is having a bit of a moment in the sun. The World Health Organization has urged the world to stay at home and play digital games. The gaming sector has launched the #PlayApartTogether initiative to inform and encourage the vast network of users to follow social safety norms. The NBA is the latest professional sports league to turn to esports in the absence of real events with the formation of a players-only NBA 2K20 tournament.

Gaming is in a really interesting spot right now. With people working from home, playing digital sports together is the new happy hour. It’s really fascinating that gaming has become the new ‘catch-up means’ during this time. So, the driver for our team is actually to be nimble and innovative at this time while dealing with the challenges of work-from-home and not able to enjoy the benefits of office collaboration.

Spirits are pretty good, despite the tough situation. We have two big events coming up- ESL India Premiership and Scrims that we are hosting for Tencent for which we are expecting millions of views. My primary role at the moment is to stay connected with the team, enable them to connect with each other, and ensure that the teams have all the access for decision making that they did in the earlier days.” 

Sunil Mirani, Co-Founder, and CEO – Ugam, a Merkle Company

We can never choose our circumstances, but we can always choose our response.

As news of the Coronavirus outbreak grew across the world, at Ugam we took many proactive measures for the well-being of our employees. Right from sanitizing our offices to quickly ramping up our work from home coverage, in fact, even before this became an official mandate. This was supplemented with regular, transparent communication, which I believe is extremely vital in a time of such crisis. We set up a COVID 19 response team to ensure regular updates, keep communication lines open and take timely action to safeguard our employees. We have also introduced regular pulse checks to get a sense of the on-ground situation and make necessary amends. Along with it, I am regularly addressing the entire organization through virtual townhalls. We have received a lot of positive response from our employees – it has helped clarify doubts, ease anxiety and instill confidence.

The second key factor to motivating employees is manager empathy and understanding during these times. We have provided training material and conducted learning sessions to educate our teams with practical tips to effectively work from home. We have also sensitized our team managers to be more empathetic and empowered them to take decisions that safeguard employee well-being while ensuring minimal impact to clients. More so, we’ve received positive words from our clients that even during these challenging times, the quality of deliverables and response time is not compromised. They have in fact, appreciated our work, commitment and support which in turn is a big motivator for our teams.

The third key factor would be seamless collaboration and prompt appreciation. We have made available various collaboration tools and processes for our teams to stay connected while they work from home. This facilitates transparent communication and enables better team alignment while working remotely. We have also adapted employee engagement initiatives to a virtual environment, for instance, an all-digital Rewards & Recognition program. Some teams have introduced innovative engagement initiatives – virtual breakfast meetings, virtual birthday and work anniversary celebrations, scheduled team breakout sessions packed with fun activities like quizzes, etc.

Finally, in uncertain times like these, I recon the inspiring words of Lawrence Bacow President of Harvard University, “No one knows what we will face in the weeks ahead, but everyone knows enough to understand that COVID-19 will test our capacities to be kind and generous, and to see beyond ourselves and our own interests. Our task now is to bring the best of who we are and what we do to a world that is more complex and more confused than any of us would like it to be. May we all proceed with wisdom and grace.”

Imbibing the essence of this quote, all the above initiatives have helped our teams to feel positive, safe and energized as they work from home.

 Alisha Malik, Vice President – Marketing and Ecommerce, Metro Brands.

“COVID 19 has impacted people across the world and dented the Global economy. Today, we are all working towards fighting the virus to resume to a healthier and safer world. In these trying times, it’s important to stay safe and positive. We at Metro Brands Pvt. Ltd. are strictly adhering to all the Government protocols and taking necessary measures like creating awareness among staff, work from home, and setting up helplines internally to ensure safety of our employees and customers.

While we maintain social distancing, these sudden changes and tense situations can be overwhelming. We realize that it is important to motivate all those around us, especially our employees. To help our customers deal with the current stressful times, we are consistently engaging with them on social media platforms through contests, activities, guiding them to stay connected with elders in the family, DIY and more. This not only helps us engage with our customers, but also motivates them and spreads positivity. We have been constantly trying to encourage our employees who are working from home to also utilize this time to enhance their own skills. There are many online courses available for which we can’t make time during our normal routines. This is the time to pursue them and channelize our energies in the right direction. We are exploring relevant content that can help educate and spread awareness about social distancing as well as content that encourages everyone to constructively spend their time at home in a qualitative manner. We are also consistently supporting our employees across the country even if they are unable to work from home.”

Tags: #PlayApartTogether initiativeAlisha Malik Metro Brandsall-digital Rewards & Recognition programESL India Premiership and ScrimsMetro Brands Pvt. LtdNBA 2K20 tournamentSidharth Kedia Nodwin Gaming

RECENT POSTS

Top jewellery brands celebrate motherhood through emotion-led Mother’s Day campaigns
Exclusive

Top jewellery brands celebrate motherhood through emotion-led Mother’s Day campaigns

May 7, 2026
0

As Mother's day is around the corner, jewellery brands are moving beyond traditional gifting narratives to celebrate the emotional depth,...

Read moreDetails
Financial literacy remains a key priority and BFSI marketers must address it responsibly in 2026: Vignesh Murali, Equitas Small Finance Bank
Exclusive

Financial literacy remains a key priority and BFSI marketers must address it responsibly in 2026: Vignesh Murali, Equitas Small Finance Bank

May 7, 2026
0

Equitas Small Finance Bank recently announced a continued partnership with Chennai Super Kings (CSK) and Gujarat Titans (GT) as their...

Read moreDetails
I think the biggest challenge we face today is credibility and quality: Vatsal Agrawal, Hilary Rhoda
Exclusive

I think the biggest challenge we face today is credibility and quality: Vatsal Agrawal, Hilary Rhoda

May 6, 2026
0

Hilary Rhoda, is a Gurugram-based beauty brand founded in 2008 by second-generation entrepreneur Vatsal Agrawal. Built on the belief that...

Read moreDetails
We are a 100% digital brand in our media approach, and that’s a deliberate choice, not a constraint: Devika Khanna, Bark Out Loud by Vivaldis
Exclusive

We are a 100% digital brand in our media approach, and that’s a deliberate choice, not a constraint: Devika Khanna, Bark Out Loud by Vivaldis

May 5, 2026
0

Bark Out Loud by Vivaldis is a pet care brand. Earlier this year it unveiled its #ThriveSharedJourney campaign with actor...

Read moreDetails
Our social media strategy is centred on brand building and financial education, not direct product promotion: Ankur Thakore, HSBC Mutual Fund
Exclusive

Our social media strategy is centred on brand building and financial education, not direct product promotion: Ankur Thakore, HSBC Mutual Fund

May 4, 2026
0

In many aspects of daily life, people are often guided by long-standing beliefs associated with the number three - whether...

Read moreDetails
Credibility today is being built through product integrity rather than communication alone: Ankit Jha, Doctor’s Choice
Exclusive

Credibility today is being built through product integrity rather than communication alone: Ankit Jha, Doctor’s Choice

May 1, 2026
0

In a nutrition aisle often crowded with marketing gimmicks and hidden preservatives, Doctor’s Choice emerged in 2024 with a radical...

Read moreDetails

LATEST NEWS

Origen Realty appoints Sandhya Singla as Chief Financial Officer

Origen Realty appoints Sandhya Singla as Chief Financial Officer

May 7, 2026
India Today Group

India Today Group and Google partner to transform newsroom workflows with AI

May 7, 2026

ANALYSIS

India’s Consumption Story Turns Selective as Consumers Choose Value Over Volume: Deloitte Signals
Analysis

India’s Consumption Story Turns Selective as Consumers Choose Value Over Volume: Deloitte Signals

May 7, 2026
0

National: Deloitte India has released the latest edition of its Consumer Signals India Chapter, highlighting a shift in Indian consumer...

PEOPLE

Origen Realty appoints Sandhya Singla as Chief Financial Officer
People

Origen Realty appoints Sandhya Singla as Chief Financial Officer

May 7, 2026
0

New Delhi: Origen Realty has announced the appointment of Sandhya Singla as its Chief Financial Officer (CFO), further strengthening the...

MARKETING

Mother’s Recipe
Marketing

Mother’s Recipe refreshes visual identity of its iconic pickle range

May 7, 2026
0

New Delhi: Mother’s Recipe is set to refresh the visual identity of its iconic pickle range, marking the first major...

Subscribe to Newsletters

ADVERTISING

PROHED bags SEO mandate for Behno
Advertising

PROHED bags SEO mandate for Behno

May 7, 2026
0

Mumbai: Gurugram-based digital marketing agency PROHED has secured the SEO mandate for Behno, a New York-designed luxury handbag brand focused...

PRINT

Hindu Tamil Thisai Highlights Editorial Balance with Dual Leadership Interviews
Print

Hindu Tamil Thisai Highlights Editorial Balance with Dual Leadership Interviews

April 21, 2026
0

Chennai: As Tamil Nadu heads toward the 2026 Legislative Assembly elections, Hindu Tamil Thisai is sharpening its positioning as a...

AUTHOR'S CORNER

How AI Agents Are Replacing Search Bars in E-commerce Discovery
Authors Corner

How AI Agents Are Replacing Search Bars in E-commerce Discovery

May 7, 2026
0

The traditional search bar is no longer the main way to make a sale in 2026. Instead, it is slowly...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Cannes Lions International Festival of Creativity unveils 2026 programme; Oprah Winfrey named LionHeart honouree

India Lands 7 Jury Spots at Cannes Lions 2026 Shortlisting Panel

May 7, 2026
Origen Realty appoints Sandhya Singla as Chief Financial Officer

Origen Realty appoints Sandhya Singla as Chief Financial Officer

May 7, 2026
India Today Group

India Today Group and Google partner to transform newsroom workflows with AI

May 7, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.