Steps towards Revolutionizing Content Creation
By Sharmin Ali, Founder & CEO, Instoried
2021 has been an amazing and highly productive year for Instoried. We added headline generation and grammar checker features to our tool, making it a one-stop-destination for all your writing needs. We are practically now into the content generation space by announcing our headline generation feature. But, this indeed is not the destination yet; our journey has just started.
We are looking forward to an even more resourceful 2022.
We had to strategize accordingly to keep up with the world where content is king. For the upcoming year, we have the following things planned.
B2C User Acquisition
Instoried was focused mainly on working with companies and helping them in their marketing communication. But after the pandemic happened, empathy became the need of the hour. Not just companies but even individuals are now required to reimagine content in their day-to-day conversations.
A 2021 article by Hubspot emphasizes that valuable content is now trumping the quantity of content. People are more inclined towards a story that has some significance. This has compelled many individuals to dump their conventional content writing practices and embrace a value-added approach.
Keeping this in mind, we are expanding to reach every nook and corner of conversations. Be it an email, a chat, a story, or an essay; our tool will ensure that every content is valuable by making it empathetic and tonally correct. We are gearing up to hit 1 million users in 2022.
Business Expansion in the US
We are creating a global company, and this execution cannot succeed without having a significant presence in the USA. The country is technologically the most powerful globally, and we wish to lead the charge on empathetic communication from the US while working with Global players in Silicon Valley.
With 42% of businesses reporting that they want to increase their content creation spending in 2022, a firm grasp of business there will open the doors to new markets, opportunities, and increased profit.
To execute all our revolutionary plans, we will require a vibrant team. At present, the team is fantastic, but with so much coming up, we would like to add more dynamic individuals to our crew. Having a diverse and global team will help us magnify our possibilities and strengthen the goals of Instoried. For us, the motto going forward will be “the more, the merrier.” There are always more ideas and techniques with every new member we add. We are looking forward to building a global team with over 100 employees in the next year.
Expand Product Portfolio
This year, we stepped into the editing space with our grammar and spelling checker, which points out the errors and suggests corrections. We are now proudly a platform that provides content suggestions, content analysis, and content generation.
Another significant milestone that we are eyeing for the coming year is making Instoried accessible to all. We would love to function in a way that helps revolutionize content in all shapes and forms.
Our to-do list includes Chrome, Shopify, and WordPress extensions which will help users create and edit their content from anywhere. Besides extensions, our focus is also on developing mobile apps so that users can optimize their content on the go.
We can’t wait to proclaim that you can carry Instoried with you always!
Target New Segments
The paradigm of content is shifting, and people are now valuing relatable, personalized, and empathetic content. Be it information, entertainment, or communication, content in any form is now the centerpiece of any campaign.
As we are moving forward to work in a B2C environment, our idea is to be the go-to content super app for everyone. It is not only for content writers or content marketers but also for anyone trying to create any content. You name a person, and we want to be their best writing pal. Bloggers, students, researchers, poets, journalists, editors, Instoried is moving ahead and shaping itself to fulfill all their writing needs.
This year was nothing less of an adventure for us. We got funding, new recognitions, exciting features, and outstanding new team players. In the coming year, we hope to expand our horizons, add more feathers of glory, be more empathetic, spread more joy, and become a super content app.