Mumbai: Sting Energy, PepsiCo’s high-octane energy drink and an Official Team Partner of Formula 1®, has announced a groundbreaking global partnership with the Mercedes-AMG PETRONAS F1 Team—unveiled in a way the sport has never seen before.
In a bold creative move, the partnership was announced not by drivers, spokespeople, or executives—but by the Mercedes-AMG PETRONAS Formula 1 car itself. In a digital film that has already ignited conversation online, the car delivers the news with a precision-tuned lap, culminating in the engine’s roar transforming into an unmistakable: “STINGGGGGG.”
This first-of-its-kind reveal sets the tone for the collaboration that officially begins in 2026.
The announcement signals Sting Energy’s entry into global speed culture, promising “more energy, more speed, and a deeper connection between fans and the Mercedes-AMG PETRONAS F1 Team.” Within hours of release, leading creators across platforms shared their excitement, praising the innovative car-led reveal.
“This partnership unites performance, energy, and flavour under one banner – connecting three of PepsiCo’s most iconic brands with the world’s most successful Formula 1 team,” said Eugene Willemsen, Chief Executive Officer, International Beverages at PepsiCo. “Through Gatorade, Sting, and Doritos, we’re inside the culture of the sport, fueling both the athletes and the fans who live for the thrill of F1. Partnering with Mercedes-AMG PETRONAS Formula 1 Team reflects our shared commitment to performance, innovation, and excellence – values that define both our organizations.”
Toto Wolff, Team Principal & Chief Executive Officer, Mercedes-AMG PETRONAS F1 Team, commented, “Welcoming a company with a portfolio as strong as PepsiCo’s into our partner ecosystem is another sign of the strength of our team and our sport. As a brand, they align perfectly with our ethos of chasing ultimate performance through innovation and excellence. Gatorade’s expertise in sports science, Sting’s youthful energy, and Doritos’ cultural relevance each bring something unique. Together, they create a partnership that not only supports our team’s performance but also enhances the experience for our fans around the world.”
Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team, added, “We’re delighted to welcome PepsiCo to the team. Their expertise in this sector will help us deliver great experiences for our guests and fans at the track and beyond. It’s a partnership that adds real value to how we operate day-to-day and how we connect with people around the world.”
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