Delhi: StudioBackdrops has announced the relaunch of Twistflex, positioned as India’s first portable studio setup, aimed at empowering content creators with access to studio-grade equipment at an introductory price starting at INR 2,900.
Originally launched in 2017, the Twistflex range has now been upgraded with contemporary materials and refreshed designs to align with evolving visual trends and the expanding creator economy—particularly across Tier 2 and Tier 3 cities in India. The new collection introduces 40 new designs across four fabric options: solid cotton, solid polyester, reversible mottled, and mixed textured.
Designed as a true portable studio solution, Twistflex features an instant pop-up backdrop and frame system that eliminates complicated assembly. Its compact format makes it suitable for both home-based content production and on-location shoots. Standardised sizing across categories and dual-surface functionality further enhance versatility without requiring additional storage space.
To improve affordability for emerging creators, the solid polyester backdrops are priced at Rs 2,900 and solid cotton at Rs 3,200, reduced from the earlier Rs 3,500 price point. The company says the revised pricing strategy is intended to make professional-grade backdrops more accessible to creators beyond metro markets.
Commenting on the launch, Archisman Misra, Founder, StudioBackdrops, said, “There has been rapid growth among independent content creators outside of metropolitan areas in India as they are increasingly purchasing compact and multi-purpose equipment designed for home-made productions. Affordability and portability are two primary motivators driving today’s purchases, along with the desire for strong visual impact. The Twistflex range of products was created in direct response to these trends by providing premium quality aesthetics at an affordable price point. Furthermore, there are free, detailed tutorial videos on YouTube, Instagram, and our website that help creators learn how to get the maximum effectiveness from the products.”
With simplified installation, expanded design options and a more competitive price point, Twistflex strengthens StudioBackdrops’ focus on democratising high-quality visual production tools for India’s fast-growing creator community.
