Delhi: Sun King, a solar energy and energy-efficient electrical products brands, is proud to announce Bollywood actor Rajkummar Rao as its new brand ambassador. The partnership brings together a household name in Indian cinema and a trusted name in clean energy, with a shared belief in practical solutions that make a difference.
Sun King’s solar-powered and energy-efficient electrical products — used by millions across India — bring light, power, and comfort to homes that lack reliable electricity. With Rajkummar Rao onboard, the brand aims to reach even more people who want dependable energy without the high cost, or smart, cost-effective, environmentally friendly appliances.
Known for his powerful performances in Stree, Newton, Shahid, and Srikanth, Rajkummar has earned a reputation for authenticity, empathy, and a deep connection with everyday people, values that resonate with Sun King’s mission.
“I’ve always believed in the kind of change that improves people’s everyday lives,” said Rajkummar Rao. “Sun King’s solar and electrical products do exactly that — they bring reliability and peace of mind to homes and families who need it most. I’m proud to support a brand that’s helping India shine, sustainably.”
From solar home lighting systems to powerful rooftop solar systems and energy-efficient appliances, such as bulbs and fans, Sun King’s range is designed for families who want long-lasting, affordable energy they can count on. The partnership with Rajkummar Rao will help raise awareness of these solutions and the real impact of Sun King’s products.
“Rajkummar Rao stands for the same things we do — real-world impact, trust, and accessibility,” said Surabhi Sharma, Head of Marketing – Asia at Sun King. “Together, we’ll tell stories that reflect the hopes and realities of households across India, and show that sustainable energy is for everyone.”
“Bollywood inspires millions across India, and Rajkummar Rao stands out for his sincerity and connection to real, human stories,” said Sahil Khanna, General Manager for Asia and Latin America at Sun King. “He’s the perfect voice to help us share how reliable solar power and smart, energy-efficient appliances can transform everyday life.”
The announcement comes as Sun King prepares to launch a fresh wave of customer-focused campaigns, starting at the South Asia Forum for Distributed Energy in New Delhi this week. The nationwide campaigns aim to showcase Sun King’s diverse product range, and will culminate later in the year with a special highlight: a meet-and-greet event with Rajkummar Rao, where Sun King’s top-performing distributors and partners will get the exclusive opportunity to meet the celebrated actor in person.
The collaboration is about more than just visibility. It’s about a shared purpose—delivering clean, reliable energy to homes that have been left in the dark for too long, and doing so with honesty, heart, and impact.
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