Mumbai: Sun Pharmaceutical Industries Limited (Sun Pharma), India’s largest pharmaceutical company by revenue and prescriptions, has launched a new corporate brand campaign in India. Titled ‘Touching 1,000 Lives Every Minute’, the campaign highlights Sun Pharma’s far-reaching impact across the healthcare ecosystem—including patients, caregivers, doctors, pharmacists, and communities.
The campaign emphasizes that every minute, 1,000 Sun Pharma medicines are prescribed across the globe, showcasing the company’s pivotal role in global healthcare and reinforcing its stature as India’s No. 1 pharma company.
Spanning television, digital, social media, IPL on OTT platforms, and outdoor media, the integrated 360-degree campaign aims to build emotional resonance and public awareness. It has been rolled out in nine languages—Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Gujarati, and English—to ensure regional relevance and pan-India reach. Brand activations will also engage doctors, pharmacists, and distributors across the country.
Commenting on the campaign, Kirti Ganorkar, CEO, India Business, Sun Pharma, said, “This campaign reflects who we are and the meaningful impact we make — touching a 1,000 lives every single minute across the globe. For over 40 years, people in India have trusted us. Being the No. 1 pharma company in India is a responsibility to care and to serve better. We are proud to play a key role in improving people’s health and well-being.”
Developed by Ogilvy & Mather, Mumbai, the campaign’s storytelling focuses on raising public familiarity with Sun Pharma’s legacy and footprint.
Prem Narayan, Chief Strategy Officer, Ogilvy India, explained, “Sun Pharma is India’s No.1 pharma company, with a strong presence in over 100 countries. It enjoys immense trust among doctors, chemists, and the medical fraternity. However, everyday consumers are not as aware of Sun Pharma and its largeness despite its presence across households. Our attempt is to not only create awareness but also build affinity and trust among everyday consumers and other stakeholders.”
