BARC data for Tamil GECs across urban and rural Tamil Nadu and Puducherry (MF 15+) reveals that Sun TV with 1,100 GRPs continues to be ahead of Star Vijay’s 667 GRPs (Week 25 – 2023).
*GRPs
TG: MF 15+ Yrs BARC
Market: TN/PONDY(Urban+Rural) week 22-25
The data also reveals that Sun TV leads both in prime time (PT) and non-prime time (NPT) on weekdays (Mon-Fri).
*PT:1800-2400 Hrs; **NPT: 0600-1800 Hrs, Week 25-2023
TG: MF 15+ Yrs BARC; Market: TN/PONDY(Urban+Rural)
The top five fiction shows in Tamil Nadu and Puducherry for the same audience universe, according to the data, were also on Sun TV.
The shows were:
- Ethir Neechal – 11.83 TVR
- Kayal – 11.63 TVR
- Sundari – 10.64 TVR
- Vanathai Pola – 10.39 TVR
- Iniya – 10.19 TVR
Source: BARC; Market: TN/PONDY (Urban + Rural)
Period: Week 25 – 2023
TG: MF 15+ Yrs BARC; Market: TN/PONDY (Urban + Rural)
Quoting Urban 15 to 50 years ABC audience data, Star Vijay had claimed leadership last week in the Tamil GEC space.
