Mumbai: Sunburn, one of the world’s most successful dance music festivals is making its debut in the melting pot of cultures – Melbourne with its club brand, Sunburn Reload in association with LIL B Entertainments. After successful editions in Dubai, Muscat and Nepal, India’s most reputed lifestyle brand will further cement its position as the preferred music lifestyle brand of the millennial generation with its recent expansion to Australian markets.
Owning over 90% of the festival IP market, Sunburn has recorded a substantial year on year growth since inception. From a 120 crore property with 8 lac on ground attendance at Sunburn 9 to an estimated 155 crore property with on ground attendance crossing 1.2 million at Sunburn 10.
With its new brand extension in the 10th year Sunburn Echo, which was live streamed in 5 cities which saw a cumulative attendance of over 20,000 fans, Sunburn contributed 40% to the state tourism year on year with 25% of the festival traffic from UK, Australia, UAE, Sri Lanka, Europe, South East Asia
With varied styles of electronic dance music being played at the event along with massive layout, mind blowing visuals, impressive laser graphics, special effects like CO2 guns and confetti blasters, thematic stages, state of the art production, SFX and technology with an unparalleled artist line up, Sunburn Reload will entail a 360 degree music experience.
“Sunburn Reload, Melbourne will feature artistes like DJ Shaan, Candice Redding, Olly Esse among others.” The showcase will be held on the 11th of August 2017 at Studio 3, Crown Casio, Melbourne, Australia and will form a natural extension of the much-loved Mecca of Indian dance music festivals – Sunburn.
With a beginning in 2007, Sunburn is a synergy of music, entertainment and lifestyle that attracts music tourism in India and has spread its wings across the globe to Sri Lanka in 2012, Dubai in 2013 and Muscat in 2015 and Khatmandu in 2016.
Mr. Karan Singh, CEO, Sunburn states, “It is has always been our endeavour to give our global fans the homegrown brand experience through an intimate format on their home turf. We have been witnessing an increasing interest from Sunburn patrons from Australia which led us to incept a Melbourne edition.”
Mr. Mohit Batra, Founder, LIL B Entertainments states, “Australians are notoriously professional partiers. Melbourne has a rich electronic music history and is striking a balance between mass-market festivals and committed clubbing culture. We are extremely pleased to introduce a brand new festival in the marketplace.”
Sunburn a Percept Live property is amongst the world’s biggest music festivals. Sunburn Goa is ranked as big as Tomorrowland and Ultra Miami festival as per IMS APAC Business Report 2014. Started in 2007 as 3-day music festival, Sunburn is an eclectic mix of music, entertainment, experiences, celebration and lifestyle that has seeded music tourism in India starting with Goa. In the past nine years of its existence, Sunburn has brought together renowned Indian and international artists to entertain hundreds of thousands of dance music lovers through its various formats that reach out to fans across India & Asia. Sunburn caters to a wide Indian and International audience and has positioned India as a prime dance festival destination to the world. Sunburn Campus, Sunburn Reload, Sunburn Arena, and Sunburn Goa, Sunburn Mumbai, and Sunburn Delhi, are some of the live event formats. Sunburn also launched ‘Sunburn on Air’; its weekly podcast with special EDM sets created by the world’s top EDM artists.
Sunburn has extended and diversified beyond the festival in Goa into cities like Mumbai, Delhi, Bengaluru and Chennai. Other formats under the Sunburn umbrella include arena gigs, club gigs, campus gigs and the newest edition called ‘Sunburn Reload’ which are specially designed and customized to cater to as many dance music fans, giving them a piece of Sunburn in their very own town. Sunburn has brought down no less than 9 of the world’s top 10 DJs over the past couple of years to India, including the likes of Swedish House Mafia, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack and Nicky Romero. Reaching out to all the yearning fans across the nation, Sunburn is all set to give its fans the best experience of their lifetime over and again.