Sunfeast Marie Light, from ITC, has announced actor Jyotika as its new brand ambassador, as it relaunches the brand in Tamil Nadu.
A TVC with the theme ‘Light Moments Make a Strong Team’ featuring the actor highlights the importance of light moments between husband and wife, which are vital for a strong bond between them.
The film features Jyotika and her husband at home. She is expecting friends to pick her up for a reunion when they have relatives drop in unexpectedly. Over ‘light’ moments of Marie Light bites, her husband assures a flustered Jyotika and makes her relax. He also takes the lead when her friends arrive, and facilitates her bidding adieu to the guests.
Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC, said, “We are delighted to have the incredibly talented and well- celebrated Jyotika as the face of Sunfeast Marie Light. The purpose of Sunfeast Marie Light is to help create a strong team in every household in Tamil Nadu, which can happen when couples spend quality time with each other over a cup of tea and Sunfeast Marie Light biscuits. It’s like a dugout moment where couples come together, reflect, share and re-energise for the everyday race.”
Jyotika said, “It is a privilege for me to join the Sunfeast Marie Light family. The brand’s focus of cherishing light moments to build strong connections between husband and wife resonates deeply with me. Sunfeast Marie Light beautifully encapsulates the essence of these moments, and I am thrilled to embark on this journey with them.”
The campaign will be seen across media platforms including television, digital and print.
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