Mumbai: Sunil Lulla describes himself on LinkedIN as ‘Business Builder. Brand Creator. Culture Enabler’ – something more that 35 years of of rich, accomplished experience places him in an eminently strong position to do. And now, having just stepped down from his last position of Group CEO – Balaji Telefilms Ltd, Sunil Lulla will be helping build businesses, create brands and enable cultures across not just one but multiple companies by providing strategic advice and insights to promoters and CXOs in the consumer, digital and content domains.
Because Sunil has just founded and is now also Chief Evagelist at The Linus Adventures. To to help grow businesses, build brands and enable cultures.
Formerly Group Chief Executive Officer of Balaji Telefilms Ltd, and Chairman and Managing Director, of GREY Group India, prior to which Sunil was, Managing Director and Chief Executive Officer of the Times Television Network. Over the past 35 years, Sunil has enriched himself with extensive experience in building brands and businesses, with start ups and turning around businesses, in the consumer, media (TV and Digital), content and the internet technology space. He also brings extensive Sales experience, as also advertising agency experience, and with stellar accomplishments across setting up and/or establishing and growing into leadership position several brands like SAREGAMA, Times Television, MTV and others.
Medianews4u caught up with Sunil Lulla, Founder & Chief Evangelist – The Linus Adventures, for a quick chat on his new venture.
Congratulations, Sunil. What’s behind the name ‘Linus’?
Linus is my running moniker. Linus is Charlie Brown’s best friend, and he is really smart :). And ‘Adventure’ because I make life an adventure which is valuable, memorable and enjoyable. Hence the experience is an adventure. Moreover, what I can bring to a business is accelerated positive change. A big surge of energy and transformation of culture and ideas – all leading to growth and success. So that’s the positive
Any clients signed up yet?
Yes – client engagements are retainer-basis. Two clients signed up, two more will, soon.
And the domains are…?
Tech, content, digital, consumer. I work with clients where both have mutual comfort of working with each other and either know of, or know, each other
Could you define ‘In-residence Consulting Service’? And since this means very active engagement with clients, at any point, how many clients would you have?
I will work closely with the promoter / CXO and their teams – remote, or in their office, because I can help them drive business success fast.
What kind, and size, of a team do you have, or plan to have?
(Smiles) My proposition is what I do; the team is the client’s talented and energetic team.
I am like the coffee bean – which dissolves seamlessly, hopefully invigorating everyone
And where will you be based out of?
I continue to be based in Bombay as I call it – but the clients are not necessarily based in Mumbai.