Pet-care start up – Supertails’ newest ad for their ‘What the Fluff’ sale hits home with a simple question followed with the much-needed answer every pet parent is looking for. Film production house, Green Chutney Films, captures this feeling succinctly by relating to every responsible pet owner’s journey.
The 29-second ad opens with a heartwarming scene of a pet parent affectionately embracing her furry companions. Bolstered with exceptional talent, which includes a human, a canine and a feline, their latest ad-film showcases the ease and convenience of the pet-care brand’s ‘super’ app.
About the experience, Suhasini Nair, Director, Green Chutney Films, says “My first directorial gig became better when the cast had adorable furry beings. Simple communication was elevated by our cast and an efficient team that pulled it off very well. I am grateful to Supertails for putting their trust in me and to our team at GCF for their constant guidance and support.”
“Supertails is a brand growing leaps and bounds, and a category that I always wanted to work in because it’s dogs and cats; who wouldn’t? The idea was to keep communication simple and make pet parenting easy with all new features and doctor appointments.” says Manan Bhatt, Creative Director & Co-founder, Green Chutney Films.
“We’re thrilled to kick off our sale with the captivating ‘What the Fluff’ ad, skillfully crafted by Green Chutney Films. Their ability to truly grasp our vision at Supertails shines through beautifully in the campaign” expresses Varun Sadana, Co-founder of Supertails. “With pet parenthood on the rise, we recognize the challenges that pet parents face, from accessing reliable products to finding trustworthy veterinary consultations and pet pharmacy services. Our aim is to fill this gap by providing a one-stop platform for all their needs.”
Established in 2021 by Varun Sadana, Aman Tekriwal and Vineet Khanna, the brand’s main focus is addressing pet-care needs while being a strong hand of support to pet families across the country.
Sharing her thoughts about the tech-enabled pet care brand, Manashree Jani, Founding Member & Executive Producer, Green Chutney Films, said “Our second association with Supertails, and it’s only a joy to work with them. The clarity with which Varun and his team approach things is rare these days to see in advertising. We hope to build this partnership better and stronger. “
