Saturday, June 27, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

Supreme Court rules in favour of DD on World Cup telecast case

by MN4U Bureau
February 20, 2015
in Exclusive
Reading Time: 3 mins read
A A

Share Share ShareShare

New Delhi: The Supreme Court today morning ruled in favour of the public Broadcaster Doordarshan on sharing the feed of ICC world cup telecast signals with Cable operators. The verdict set aside the judgement of Delhi High Court, which was favoring the complainant ESPN Star Sports. Supreme Court in its judge read out today allowed DD to exploit the signals from ESPN Star Sports freely and also to share it with all the cable operators too.

The verdict is a set back for private broadcasters ESPN Star Sports as the same is likely to cause considerably revenue loss due to lack of monopoly control over the most happening sports event of the moment. However, the cable operators and public are rejoicing the verdict as they can avail the ICC world cup series freely.

The apex court dismissed the plea of Star Sports – the official broadcasters of the tournament in India – and said that Prasar Bharti can share the feed with cable operators. It also said that DD can share the free feed terrestrially but that cable operators have to carry DD channels by law and the cricket matches are shown live on these channels.

Earlier, on Thursday SC reserved its order on the issue of whether a temporary arrangement can be made during the 2015 Cricket World Cup for sharing match feed to balance claims made by Prasar Bharti and private broadcasters like Star India Pvt. Ltd and ESPN India.

The state-owned Prasar Bharti through attorney general Mukul Rohatgi told the court that it was not feasible to create an alternative DD channel to carry match feed for its terrestrial and DTH network, as it would have to be carried on a new frequency. This was one of the suggestions by Star to ensure that it didn’t lose subscriber revenue.

Lawyer P. Chidambaram said Star was set to lose Rs.290 crore subscription in 2014 for its channel and Rs 120 crore for the world cup, because Prasar Bharti shared Star’s match broadcast on its must-carry channels. Cable operators are required to carry two Doordarshan channels on their network as a must, and Prasar Bharti has the right to receive feed from private broadcasters for matches of national interest, which it can share on two notified channels. As a result, often, private cable operators can access these matches free of charge from the DD channels.

A bench headed by justice Ranjan Gogoi said that the court was looking to only balance the claims of the parties at an interim stage, and the appeal against the Delhi high court judgement would require further consideration.

The high court had directed that Prasar Bharti could only share the feed it got from private broadcasters on its terrestrial network, and not with private cable operators.

Chidambaram offered more alternatives after Rohatgi claimed that no new channel could be created. These included request for a ticker carrying the disclaimer that the match feed could not be carried by private cable operators or a replica channel of Doordarshan, without the match feed. Rohatgi said that a disclaimer of such nature would fall foul of the law.

Lawyer Amit Sibal, for the Board of Control for Cricket in India, said that there was private interest involved for both Prasar Bharti and ESPN/Star. Sibal argued that Prasar Bharti could retain 25% of the advertisement revenue through these matches, without paying any cost of the feed. He asked that the reasoning of the high court be retained.

RECENT POSTS

India’s pet care industry sees rapid growth despite remaining nascent compared to global markets: Ayesha Huda, Mars Pet Nutrition India
Exclusive

India’s pet care industry sees rapid growth despite remaining nascent compared to global markets: Ayesha Huda, Mars Pet Nutrition India

June 26, 2026
0

Mars Pet Nutrition India earlier this year announced the launch of a new digital-first campaign for the PEDIGREE brand in...

Read moreDetails
India adds 16 more Shortlists on Day Two at Cannes Lions 2025
Exclusive

India Ends Another Day Empty-Handed at Cannes Lions 2026

June 26, 2026
0

Cannes - France: India's wait for fresh honours at the Cannes Lions International Festival of Creativity continued for a second...

Read moreDetails
When Data Becomes a Lifeline: Anupriya Acharya on the Creative Data Lions at Cannes 2026
Exclusive

When Data Becomes a Lifeline: Anupriya Acharya on the Creative Data Lions at Cannes 2026

June 25, 2026
0

On a warm evening on the French Riviera, as the 2026 Cannes Lions Festival of Creativity handed out its most...

Read moreDetails
Malaysia Airlines continues building brand around meaningful and hospitality-led travel experiences: Dersenish Aresandiran
Exclusive

Malaysia Airlines continues building brand around meaningful and hospitality-led travel experiences: Dersenish Aresandiran

June 25, 2026
0

Malaysia Airlines this year entered into a partnership with IPL franchise Mumbai Indians, India’s biggest and most successful cricket franchise,...

Read moreDetails
India adds 16 more Shortlists on Day Two at Cannes Lions 2025
Exclusive

No Day 3 Cheer for India at Cannes Lions 2026

June 25, 2026
0

Mumbai: India went without a win on the third day of the Cannes Lions International Festival of Creativity, failing to...

Read moreDetails
Our approach to monetisation is centered around building a premium, brand-safe advertising environment rather than maximising ad load: Manish Sinha, RunnTV
Exclusive

Our approach to monetisation is centered around building a premium, brand-safe advertising environment rather than maximising ad load: Manish Sinha, RunnTV

June 24, 2026
0

RunnTV is a FAST and connected TV platform focused on enabling content owners, broadcasters, and studios to launch, distribute, and...

Read moreDetails

LATEST NEWS

Mollywood

Mollywood Times’ to stream on JioHotstar from July 3

June 26, 2026
Shahid Kapoor

BVLGARI appoints Shahid Kapoor as First Friend of the House for Fragrances in India

June 26, 2026

ANALYSIS

High Buyability B2B Campaigns Deliver 63% Higher ROI and 2.1x Revenue Growth: LinkedIn and WARC
Analysis

High Buyability B2B Campaigns Deliver 63% Higher ROI and 2.1x Revenue Growth: LinkedIn and WARC

June 26, 2026
0

Cannes: LinkedIn, in collaboration with LIONS Advisory and WARC, unveiled new research at the Cannes Lions International Festival of Creativity,...

PEOPLE

Hansa Research mourns the passing of Former CEO and Industry Veteran Ashok Kumar Das
People

Hansa Research mourns the passing of Former CEO and Industry Veteran Ashok Kumar Das

June 26, 2026
0

Mumbai: Hansa Research has expressed deep sorrow over the passing of Ashok Kumar Das, former Chief Executive Officer and one...

MARKETING

Shahid Kapoor
Marketing

BVLGARI appoints Shahid Kapoor as First Friend of the House for Fragrances in India

June 26, 2026
0

Mumbai: Luxury Maison Bvlgari has announced Bollywood actor Shahid Kapoor as its first-ever Friend of the House for fragrances in...

Subscribe to Newsletters

ADVERTISING

Cannes Lions International Festival of Creativity unveils 2026 programme; Oprah Winfrey named LionHeart honouree
Advertising

Cannes Lions 2026 announces penultimate day winners; Greece secures historic first Grand Prix

June 26, 2026
0

Mumbai: The Cannes Lions International Festival of Creativity announced winners across seven key categories on the penultimate day of the...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

The Subscription Price War Is Over. Regional OTT Won By Being Closer, Not Cheaper
Authors Corner

The Subscription Price War Is Over. Regional OTT Won By Being Closer, Not Cheaper

June 26, 2026
0

The battlefield has shifted, and most of the industry has not quite caught up to what that actually means. New...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Oliver Kahn

ZEE5 brings football legend Oliver Kahn to India as expert for FIFA World Cup 2026 coverage

June 26, 2026
Mollywood

Mollywood Times’ to stream on JioHotstar from July 3

June 26, 2026
Shahid Kapoor

BVLGARI appoints Shahid Kapoor as First Friend of the House for Fragrances in India

June 26, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.