Suta has released its brand campaign, taking on the wedding season, and inspired by Bollywood. The campaign has been conceptualised by Hermes Media.
“When we interact with our customers, they often tell us of all the wonderful compliments they receive whenever they’re wearing a Suta creation. They also share with us how wearing Suta makes them feel more confident and empowered. They were our muse for our second ad film, which is also infused with Suta’s love for all things Bollywood,” said Sujata Biswas, co-founder of Suta.
In the ad film, a woman is walking down the aisle at a wedding wearing a saree when her flying pallu catches in the sleeve of a young man in total Bollywood style. Looks are exchanged, and when he goes to untangle her saree from his sleeve, he calls out to his mother, who calls his sister and everyone else for everyone is floored with the material and quality of the saree. For a Suta saree is loved by all.
Taniya Biswas, Suta’s co-founder, said, “The love that our first campaign ad film has received makes us especially excited to unveil this beautiful little creation from Suta’s stable. As a brand, Suta has had a longstanding relationship with Bollywood, which began with our sarees being sourced by Karan Johar for Lust Stories. We’ve drawn on Bollywood romances for inspiration with a fun little twist, which you will have to watch our campaign ad to find out,”
“Our products stand out not just for their aesthetics but for the ease they offer wearers. Suta sarees epitomise comfort, embracing the body effortlessly through heirloom artisanal techniques. With the wedding season at the forefront, our sarees and blouses redefine comfort, allowing wearers to radiate beauty effortlessly,” emphasised the co-founders.
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