Mumbai: Swiggy Instamart, an on-demand quick commerce platform, has introduced a unique offering this wedding season. The company has launched an exclusive wedding store that delivers all essentials in just 10 minutes, and to add a touch of luxury, has partnered with renowned fashion designer Manish Malhotra to create exclusive designer Shagun Lifafas.
Swiggy Instamart’s customers in Delhi-NCR can now access Manish Malhotra-designed Shagun Lifafas through the platform, available with an ultra-fast delivery time of just 10 minutes. This collaboration combines high fashion with convenience, ensuring that you can gift in style, even at the last minute. To showcase this exciting partnership, the designer himself stars in Swiggy Instamart’s latest ad, bringing a dose of glamour and humor to the campaign.
Hari Kumar G, Chief Business Officer, Swiggy Instamart, said, “In the past few weeks, we’ve seen a surge in orders for kurtas, makeup items, and other essentials from Swiggy Instamart’s wedding store. Manish Malhotra’s brilliance has always brought magic to weddings, and we’re excited to showcase his touch on our platform through these exclusive Shagun Lifafas. This partnership combines convenience with luxury, ensuring that this wedding season, everyone can make an entrance—Manish Malhotra style!”
The Shagun Lifafa, a reimagined traditional wedding gift envelope, is one of the standout items in this exclusive collection. Designed with intricate detailing and luxurious touches, it elevates the tradition of gifting and adds an elegant flair to any wedding celebration.
To mark the launch, Swiggy Instamart has also released an entertaining ad film featuring Manish Malhotra. The film humorously explores the concept of “extra,” showing how the simplest of things can be transformed into something extraordinary with a touch of flair. The ad features a delivery executive on a modest bike as Manish Malhotra inspects and reimagines it, adding his signature style with shimmering accents, gota-patti, and flair. “Needs more… oomph!” declares Manish as the transformation takes place.
This collaboration between Swiggy Instamart and Manish Malhotra is set to redefine the wedding shopping experience, blending luxury with the ease and speed of modern-day convenience. Wedding guests can now have their Shagun Lifafas, crafted by one of India’s most iconic designers, delivered right to their doorstep in no time.
