Bengaluru: Swiggy is making strides in its rapid expansion as Swiggy Instamart now reaches 76 cities across the country. Along with this expansion, Swiggy Instamart is set to launch as a standalone app, providing users with a more direct experience of the quick-commerce service that has been gaining significant traction.
Swiggy Instamart, a key player in Swiggy’s offering, will continue to be available on Swiggy’s unified platform, where it has experienced significant growth over the past year. The introduction of the standalone app will provide users with greater convenience and quicker access to Instamart’s services, further strengthening the brand’s presence in the growing quick-commerce sector.
Sriharsha Majety, MD & Group CEO of Swiggy, shared, “While it’s been clear for a while now that Swiggy Instamart is set to match Food delivery in size, recent developments show it’s on track to surpass Food delivery in both penetration and scale. The positive reception in new cities and categories suggests Instamart could achieve far greater user adoption, going well beyond 100M+ users. Instamart will remain a key offering within the Swiggy app, helping us amass the cross-pollination benefits of a unified app. The standalone app will be an add-on, augmenting our reach by meeting consumers where they are, and ensuring we continue delivering the best possible experience in the category.”
Amitesh Jha, CEO of Swiggy Instamart, commented on the growth trajectory: “Swiggy Instamart is on a rapid growth path, offering a compelling value proposition with 10-minute deliveries and an expanding range of nearly 50,000 products. The launch of the Instamart app ensures seamless adoption and access to the service in a category that we believe we have only scratched the surface of. Whether consumers access Instamart via Swiggy or the standalone app, all Swiggy One, One Lite, and One BLCK benefits will apply, ensuring that our ever-growing user base continues to enjoy the same great perks.”
This launch marks Swiggy’s continued innovation in the app space. The company has previously integrated its Dineout platform into its unified app, while still operating as a standalone offering. With standalone apps for other services like Swiggy Daily and InsanelyGood, Swiggy demonstrates its adaptability to meet consumer needs and preferences.
