Mumbai: Swiggy has appointed Akanksha Jain as its new Assistant Vice President – Public Relations and Communications. Jain brings over 18 years of experience in brand communications and reputation management, having worked with several high-profile companies across India and globally.
Before joining Swiggy, Jain headed Public Relations and Corporate Communications at BharatPe for over four years. She has an extensive track record of crafting and leading integrated PR strategies and communications campaigns for technology, fintech, and e-commerce companies, including roles at Pine Labs, MobiKwik, VLCC, Askme.com, and HCL.
On her new role at Swiggy, Jain shared, “I am thrilled to join Swiggy at this important juncture. I am deeply impressed with the Swiggy brand, and its journey till now. As the company starts its new era post going public, I look forward to collaborating with the super-talented team at Swiggy and leading the Communication Charter for its key portfolios. I am committed to building Swiggy as one of the most trusted brands in the country—one that is trusted for decades to come. I look forward to exploring the key tenets across owned, earned, and digital media as we build Swiggy as a brand that empowers millions across the country.”
Jain’s leadership will be key as Swiggy continues to strengthen its brand presence, particularly in the era following its recent public listing. With a focus on building brand trust and reputation, Jain is set to drive strategic communications across Swiggy’s various business portfolios, helping the company expand its influence and maintain its leadership in the market.
