New Delhi: Vigor Media Worldwide has secured the Public Relations (PR) mandate for Hiffin. The brand is in the camera accessories space. Its product range includes tripods, lighting equipment and gimbals.
Vigor Media Worldwide won the mandate following a multi-agency pitch. As part of the association, the agency will work on shaping Hiffin’s communication approach and building stronger visibility for the brand as it expands within the creator space.
Speaking about the association, Vikas Sehgal, Managing Director, Hiffin said, “India’s creator space is growing, and with that, expectations from gear are also changing. People are looking for equipment that works well but doesn’t feel out of reach. Our focus has been to keep things practical and reliable for a wide set of users. As we look to expand further, we are onboarding Vigor Media Worldwide, known for their expertise in building strong brand communication.”
Hiffin’s portfolio includes tripods, lighting setups, gimbals and other camera accessories used by photographers, filmmakers and content creators. The brand has been working on keeping its products simple to use while maintaining consistency in quality.
Its products are currently available on platforms such as Amazon, Flipkart as well as Blinkit and it also has a retail presence across 300+ stores. The brand has been steadily expanding its distribution footprint while building deeper engagement with the creator community.
Expressing his thoughts on the association, Nikhil Singhal, Founder, Vigor Media Worldwide said, “We are glad to partner with Hiffin, a brand that is building its space in the creator-driven market. As the demand for quality creator tools continues to rise, it becomes important to communicate a clear and consistent brand narrative. Our focus will be on strengthening Hiffin’s visibility and supporting its growth through structured communication initiatives.”
