Mumbai: Syska Personal Care, an emerging name in the personal care segment has collaborated with The Man Company, the leading men’s premium grooming products brand, to celebrate ‘No Shave November’. The association intends to excite consumers by offering them world-class grooming essentials and empowering them to look and feel their very best by providing various product combos.
Syska and The Man Company’s products will be sold on both company websites by providing upto 40% discount. Close to 50 micro influencers have been roped in by both brands to promote the campaign and amplify the discounted products.
Commenting on the collaboration, Mr. Gurumukh Uttamchandani, Executive Director, Syska Group said, “Grooming has become an integral part of every man’s lifestyle with the male grooming segment today being a multi-dollar growth business opportunity. Our collaboration with The Man Company is an effort to offer our metrosexual millennial and GenZ customers innovative grooming kits. Our products compliment each other in such fine synergy that provide consumers with a one-stop grooming and beard care solution.”
Speaking on the association, Hitesh Dhingra, Founder & MD, The Man Company said, “These are very exciting times for men’s grooming and it feels great to be one of the major players in this category. This association with Syska is a step towards collaboration between two major players joining hands to provide the best in grooming to our customers.”
Syska is also launching a contest for its fan base to share their ‘No Shave November’ look and eight lucky winners will get a chance to win Syska X The Man Company gift hampers. The combo pack will be available throughout the festive season.