NIVEA India announces the launch of its latest TVC featuring actor & brand ambassador Taapsee Pannu for its deo roll-on range.
Conceptualized by Publicis One Touch, the TVC puts the spotlight on urban Indian women with active lifestyles and encourages them to adopt deo roll-on that can be directly applied on skin with 0% alcohol to flaunt their smooth and beautiful underarms confidently. Along with the new TVC, NIVEA India also announces an extension to the popular Pearl & Beauty range with two new variants – Radiance and Fine Fragrance which are available in both spray and deo roll-on formats.
Commenting on the launch of the new launch, Ajay Simha, Marketing Director, NIVEA India said, “We at NIVEA India are championing the offerings that cater to the fast-paced environment we live in. Women with active lifestyles are often looking for a one-stop solution for long-lasting freshness whilst taking care of their delicate underarm skin. Deo roll-ons empower them with that Bindaas (carefree) attitude. We are, therefore, excited to announce the expansion of our offerings under the iconic Pearl & Beauty range. Through this we want women to celebrate their skin while flaunting their smooth beautiful underarms with our extensive range of Deo Roll-Ons.”