According to TAM AdEx Report on Digital advertising for Jan-Jun’22, ad insertions surged by 109 pc compared to Jan-Jun’21 and witnessed more than Threefold growth over Jan-Jun’20.
Among the Leading Sectors during Jan-Jun’22, Services topped the list by 46 pc share of Ad Insertions followed by Education with 13 pc share. Top two sectors together added more than 55 pc share of Ad Insertions on Digital. Building, Industrial & Land Materials/Equipments was the new entrant in Top 10 list. Education and Food & Beverages sectors observed positive rank shift.
In the Leading categories during Jan-Jun’22, Properties/Real Estates led the list by moving three spots up, Ecom-Online Shopping stood at second position. Ecom-Financial Services was the only new entrant in the Top 10 list. Six out of Top 10 categories were from Services sector. Top 10 categories added 46 pc share of Digital Ad Insertions.
Among the Leading Advertisers on Digital, Amazon Online India and Grammarly Inc maintained their top two positions in Jan-Jun’21-22. Eight among the Top 10 Advertisers were new entrants. Top 10 Advertisers contributed 14 pc share of Ad Insertions.
Amazon.in was the most advertised Digital brand in Jan-Jun’22, followed by Grammarly Keyboard. There were total 75 K+ brands present on Digital. Five of the Top 10 brands were from Services sector. Top 10 Brands contributed 11 pc share of Digital Ad Insertions.
380+ categories registered Positive Growth in the top growing categories. Properties/Real Estates had the biggest rise in Ad Insertions, followed by Software during Jan-Jun’22 compared to Jan-Jun’21. In terms of growth pc, Ecom-Financial Services category witnessed highest growth pc of 4.7 Times among the Top 10. Five of Top 10 growing categories belonged to Service sector.
Among the Leading Exclusive Advertisers and Brands on Digital in Jan-Jun’22, 43 K+ Advertisers & 55 K+ Brands advertised exclusively compared to Jan-Jun’21. Head Digital Works and A23 ranked first among exclusive advertisers and brands respectively in Jan-Jun’22.
In the Leading Web Publishers for Jan-Jun’22, YouTube alone had 24 pc share of Ad Insertions. Excluding YouTube, Rediff.com was the leading publisher in the list in terms of advertising on Digital.
In the Leading Digital Platforms and Transaction Methods for Digital Advertising during Jan-Jun’22, Desktop Display topped with 42 pc share of Ad Insertions followed by Mobile Display on 2nd position with 29 pc share.
Ad Network was the most popular method for promoting Ads on Digital platforms, accounting for 57 pc of total Ad Insertions followed by Programmatic method with 25 pc share.
Creative types on Digital showed HTML5 ads with highest Insertions of 45 pc share on Digital followed by Banner with 32 pc share at 2nd position and Video at 3rd position with 23 pc share in Jan-Jun’22.