70% IPL viewers use TV and OTT together, 22% prefer highlights and short-format content: Hansa Research Group
Mumbai: Hansa Research Group, through its IPLomania study tracking audience behaviour during the first six weeks of IPL 2026, has ...
Tag: Hansa Research
Axis Max Life and Kotak Life lead in customer advocacy, with NPS of 61 and 60 respectively: Hansa Research
Mumbai: Hansa Research has released the 6th edition of its Life Insurance Customer Experience Score (CuES) 2026 report, highlighting a growing ...
Consumers spend an average of 2.17 hours per day on mobile screens, while 78% of viewers skip ads during playback: Hansa Research
MUMBAI: Hansa Research today announced the launch of an independent, subscription-based advertising impact measurement service for ads on digital video ...
India’s motor insurance NPS stands at 59%, with 4W scoring 61% and 2W scoring 55%: Hansa Research
Mumbai: Hansa Research, India’s leading consumer insights powerhouse, has expanded its footprint in the insurance ecosystem with the launch of ...
Around 72% of urban Indians plan to increase their festive spending in 2025: Hansa Research Festive Insights 2025
Mumbai: Hansa Research, India’s foremost and largest consumer insights company, has unveiled its Festive Insights 2025, capturing evolving consumer sentiment, ...
India’s Next Billion Consumers Are in Tier II, III, and Rural Markets: Praveen Nijhara, Hansa Research
In an era defined by rapid shifts in consumer behavior and tech-led disruption, market research is no longer a back-end ...
Even B2B brands are recognising the value of using celebrities to enhance their market image: Ashish Karnad, Hansa Research
Cricket is a religion in India, and cricketers are regarded as national heroes, transcending the boundaries of sport to become ...
Virat Kohli, MS Dhoni, and Sachin Tendulkar remain popular across eras: Hansa Research’s ‘Brand Endorser Report’
MUMBAI: Cricket is a religion in India, and cricketers are regarded as national heroes, transcending the boundaries of sport to ...
Hansa Research’s IPLomania Study: Energy drinks and Fintech categories saw significant brand growth in IPL 2024
Mumbai: Fintech brands Groww, Upstox, ET Money showed twice the recall during this year's recently concluded IPL season compared to ...
Improvements in customer experiences have come to a standstill for Life Insurance brands: Hansa Research
Mumbai: Hansa Research has released its 4th annual edition, Insurance CuES, a survey that lists the top Life Insurance Brands ...
