IPL 2026 sees 4% growth in Linear TV ad volumes across first 70 matches: TAM Sports
Mumbai: Advertising activity during IPL 2026 continued to demonstrate the tournament's enduring appeal among marketers, with Linear TV registering a ...
Tag: IPL 2026
Cricket’s Second Innings: How IPL 2026 Built the Infinite Stadium
By the time the first ball of IPL 2026 was bowled, the match had already been playing for weeks. On ...
BFSI delivers 1.44x recall efficiency despite just 4.8% IPL CTV impression share: COTT
Mumbai: India’s biggest advertisers may have dominated airtime during IPL 2026 on Connected TV (CTV), but when it came to ...
Cashfree Payments debuts IPL Campaign celebrating the joy behind every seamless transaction
Mumbai: Cashfree Payments, an AI-native payments platform, has unveiled its first-ever IPL advertising campaign during the final eight matches of ...
IPL 2026 Linear TV ad volumes rise 2% over IPL 18 as advertising momentum returns after 48 matches: TAM Sports
Mumbai: TAM Sports has released its IPL 2026 Advertising Report covering the first 48 matches across Linear TV and Connected ...
IPL 2026 Brand Score: Google Closes in on TATA as Mid-Season Dynamics Redefine Advertising Leadership
Overview: Mid-Season Reality Check for IPL Advertising At the halfway stage of IPL 2026, the latest VR Score™ (Visibility & ...
Kolkata Knight Riders ignite IPL 2026 with expansive OOH and multilingual branding campaigns
Kolkata: Kolkata Knight Riders (KKR) have rolled out an integrated branding campaign during the TATA IPL 2026 season, combining a high-impact ...
IPL 2026 Ads Split: Ecom Leads CTV with 39%, Mouth Fresheners Top TV at 14%
Mumbai: The first 31 matches of IPL 2026 highlight a sharp divergence in advertising strategies across Connected TV (CTV) and ...
Mother Dairy and WPP Media Bring Everyday Goodness to IPL 2026 with Strategic CTV Presence on JioHotstar
Mumbai: Mother Dairy has launched a high-impact Connected TV (CTV) association on JioHotstar for IPL 2026, marking a strategic step ...
Rotoris names Arshdeep Singh as ‘The ROTORIS Man’ and Face of its IPL 2026 Campaign
New Delhi: Rotoris has announced Arshdeep Singh, Punjab Kings’ pace spearhead, as “The ROTORIS Man” and the face of its ...
