New Delhi: Ipsos has announced the creation of an independent Advisory Board aimed at providing strategic guidance on the long-term trends transforming the global insights industry, including artificial intelligence, shifting client expectations, and evolving competitive dynamics.
The newly established Advisory Board will advise the company’s Board of Directors and executive leadership, bringing an external perspective to support Ipsos’ growth strategy as it rolls out its Horizons plan to build what it calls an “Augmented Ipsos.”
As part of the announcement, Ipsos has appointed Eileen Campbell as Chair of the Advisory Board. A respected industry leader, Campbell previously served as Global CEO of Millward Brown and Chief Marketing Officer at IMAX, bringing extensive experience from both the agency and client sides of the business.
Ipsos said recruitment of additional Advisory Board members is currently underway, with the first group expected to be announced in the coming weeks. The board will comprise experts from artificial intelligence and technology, experienced client-side executives, and thought leaders across science, economics, and geopolitics.
The company noted that the Advisory Board has been established at a time when the insights industry is undergoing rapid transformation, driven by technological advancements and changing business requirements. The body is expected to provide independent perspectives and strategic insights that help shape Ipsos’ long-term direction.
Commenting on the initiative, Laurence Stoclet, President of the Ipsos Board of Directors, said, “The creation of an Advisory Board reflects Ipsos’ ambition to lead in an industry being reshaped by rapid change. Eileen brings credibility, deep industry expertise, and a truly independent perspective. I am confident that the Advisory Board will be a valuable asset as we shape the next chapter of our leadership in this new era.”
Sharing her thoughts on the appointment, Eileen Campbell, Chair of the Ipsos Advisory Board, added, “Ipsos has built a unique position in the global insights industry through its rigour, independence and international scale. I am honoured to chair this Advisory Board and to help bring an external, forward looking and scientific perspective to Ipsos’ strategy and ambitions.”
The move underscores Ipsos’ commitment to strengthening its leadership position in a rapidly evolving market, while ensuring that emerging trends, technological developments, and changing client needs are integrated into its future growth strategy. By bringing together diverse external expertise, the company aims to enhance its ability to navigate industry transformation and accelerate innovation across its global operations.
