Yahoo elevates Sebastian Graham to grow high-demand Native Ad business in APAC
Yahoo has promoted Sebastian Graham to Director of Native APAC, effective immediately. In his new role, Graham will oversee the ...
Tag: Native Advertising
How to Leverage Brand Communications to Increase Conversions
Competition in the digital marketplace is fierce and every brand sets out with the same objective in mind: Make their ...
The Role of Strategic Alliances in Digital Publishing
Alliances and partnerships are a key staple for business organizations, regardless of their size and scale of operations. Strategic alliances ...
How To Maintain Balance Between Audience Engagement and Website Monetization?
One of the major challenges for digital publishers has always been to maintain balance between monetization and user engagement, which ...
From Conversation to Conversion: How to Orchestrate the Digital Customer Journey
For any digital advertiser, understanding the digital customer journey is of utmost importance. It has a direct impact on every ...
Programmatic Connected TV: An Emerging Media In The Digital Advertising Ecosystem
One of the most rapidly growing market segments in India at present is Connected TV, prompted by smart TVs becoming ...
Market’s Job Basket
Twitter CEO – Parag Agarwal Google CEO – Sundar Pichai Microsoft CEO – Satya Nadella IBM CEO –Arvind Krishna Adobe ...
How Can Publishers Maintain Website Quality and Maximize Revenue?
The digital ecosystem is constantly evolving and digital publishers, as well as media owners, have probably experienced the most disruption. ...
How effective is social media for your brand’s growth?
A decade back nobody could have guessed that social media platforms would become such an integral part of every successful ...
MGID’s Perspective on the Cookiepocalypse: Delay, Alternative Solutions and the Industry Reactions
On the 24th of June, 2021 Google announced the long-feared death of the 3rd-party cookies will be delayed almost two ...
