Average advertisement volumes during 29 matches of IPL 14 grew by 2 percent compared to IPL 13, states TAM Sports report.
The Tally of advertisers and brands decreased during IPL 14 compared to IPL 13, Tally of categories grew by 7%, whereas count of advertisers & brands decreased by 4% & 10% respectively in IPL 14 compared to IPL 13.
Ecom-Gaming emerged as the leading advertiser in the 14th edition of IPL. Sporta Technologies and FX Mart were among the Top 5 advertisers in both the 13th and 14th edition of IPL. During 29 matches of the IPL 14, the Top 5 categories, namely Ecom-Gaming, Ecom-Education, Ecom-Wallets, Aerated Soft Drink, and Pan Masala, collectively contributed more 33% of overall ad volumes
Top 5 advertisers, namely Sporta Technologies, Epx Uptech, Just Dial, Parle Agro, FX Mart, contributed 21% share of ad volumes during 29 matches of the 14th edition of IPL.
Top 5 brands, namely Dream11.com, UPStox, Jdmart, PhonePe, Rajshree Silver Coated Elaichi Contributed 20% share of ad volumes during 29 IPL 14. Among the Top 5 brands, Dream11.com and Phonepe were common between IPL 14 and IPL 13.
The Tally of categories grew by 7 percent, whereas the count of advertisers & brands decreased by 4 percent and 10 percent respectively in IPL 14 compared to IPL 13.
In the 29 matches of the 14th edition of IPL, there were more than 30 new categories. Securities/Sharebroking Organization topped the list of new categories in IPL 14, followed by the Fans category.
In IPL 14 (29 matches), Celebrity endorsed ads had 53% of total Ad Volume, a 3% rise in share over the previous season at this stage. Film Actors led in brands’ endorsement with 48 percent share of ad volumes, followed by Sports Persons with 38 percent share during IPL 14. The share of Celebrity endorsed ads in IPL 13 was 50 percent.
During the 14th edition of IPL, the overall number of Celebrities saw a significant rise of 12% compared to IPL 13. The number of Sports personalities grew by 15% during 29 matches of IPL 14 compared to IPL 13. Whereas Count of brands increased by 3%, and advertisers grew by 2% in 29 matches of IPL 14 compared to IPL 13.
M S Dhoni and Virat Kohli were the Top 2 Sports Celebrities in IPL 14 and IPL 13. Ranveer Singh was also on top with a 15% share of ad volumes during 29 IPL 14. Among the Top 5, MS Dhoni, Virat Kohli and Rohit Sharma were familiar sports Celebrities on both IPL 14 and IPL 13.
3 out of the Top 5 categories in Celebrity Endorsement belonged to the E-Commerce sector during IPL 14. The top 5 categories and advertisers accounted for 47% and 34% share of Celebrity ad volumes, respectively, in IPL 14. Also, during 29 matches, the number of types decreased by 6% in IPL 14 than IPL 13.