Chennai: Kalaignar TV is on a big time revamp mode and plans to add new shows and fictions to the schedule.
Existing shows that have been spruced up are the re-launched NaalaiyaIyakkunar – 6(the show that provides a platform for the directors of tomorrow), Dindigu lLeoni’sPaechuThiruvizha(a talk show that showcases oratorical talents in our society), Paa. Vijay’sNenjeEzhu(a culture based talk show) and others like Namma Veetu Natchathiram, Red Carpet, Star World,and Super Family.
There are also quite a few launches planned for the coming July. These include fictions like Poovae Sempoovae and Dum Dum Dum. The cast in these shows includes your favourite stars like Vijayalakshmi, Mounika and Shamitha. Non-fictions planned for launch in July include a novel game show Ingae Yenna Solluthu which will be hosted by noted star Jagan in his inimitable signature style and a crime show titled Kannadi.
To go along with this, is the one of the biggest block buster movie libraries that is continuously added to. With the holiday season behind our backs, Kalaignar TV plans to spice up our Sundays to make weekends really looked forward to.
The Management of Kalaignar TV is very upbeat about this revamp and had this to say “We had commissioned a new team to manage this revamp and they are on the right track. We are very confident that the channel will soon turn the corner”, Programming Head, Mr.Anthony Thirunelveli says “… all this is certain to bring back the entertainment quotient that our audience has been longing for quite a while ….”
Kalaignar TV is now on a big marketing plan across platforms such as outdoor, cross media and digital to make all this well known. In all, this revamp is one that promises complete entertainment to the viewers and real value for money, for the advertisers.The market is already buzz with the talk that quite a few big time spenders have taken up properties in Kalaignar and the rest are queuing up to. National Sales Head, Ms. Padma Balasubramaniam opined that “Sales is very excited with all these developments and the top line is poised for a steep take off”.