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Home Featured

Tata Digital launched super-app Tata Neu that brings all Tata Brands under one platform

by MN4U Bureau
April 8, 2022
in Featured, Mobile/Digital
Reading Time: 2 mins read
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Tata Digital launched super-app Tata Neu that brings all Tata Brands under one platform
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Tata Digital unveiled its much-anticipated super-app Tata Neu on 7th April. The  super-app from the group seamlessly blends product commerce, service commerce and financial  services into a consumer-first, future-ready, integrated experience.

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From fashion to finance, gadgets to groceries, hotels to health, and tech to travel, Tata Neu brings  together diverse offerings, combining the power of various consumer brands of the Tata Group to  deliver a superior experience. Tata Neu is a one-stop destination for all consumer needs. The super app also offers a suite of financial offerings including UPI, bill payments, loans and insurance.

Tata Neu creates deep value for consumers with its powerful yet simplified rewards program  – NeuPass. Members earn 5% NeuCoins or more every time they shop, dine, or travel via Tata Neu. 1  NeuCoin equals ₹1, and consumers enjoy limitless freedom to earn NeuCoins on all categories, and  spend these NeuCoins across any category. NeuPass members will enjoy several benefits like free  deliveries, exclusive offers, built-in credit line, early access to product launches and brand-specific  privileges.

On the Tata Neu launch, N Chandrasekaran, Chairman, Tata Sons said, “The Tata Group is focussed  on transforming businesses for the digital world, and in the consumer context, bringing them together  into a unified platform that offers an omnichannel experience. With Tata Neu, we are focused on  making the lives of Indian consumers easier. The power of choice, a seamless experience, and loyalty  will be at the centre of Tata Neu, delivering a powerful One Tata experience to Indian consumers.” 

Pratik Pal, CEO, Tata Digital said, “The journey of Tata Neu has begun with a cumulative consumer  base of 120 million users, 2,500 offline stores, along with an 80 million app footprint across our digital  assets. We have over a dozen category leading consumer brands ranging from electronics, fashion,  travel, hospitality, groceries, pharmacy and financial services. We believe that with Tata Neu, we will  create a highly differentiated consumer platform.” 

“The Indian digital ecosystem is poised for massive growth over the next decade, with radically new  consumption patterns and behaviour in every category. We will witness unprecedented levels of  digital transformation that will be heavily influenced by the customer. We are deeply committed to  participate in and shape that transition, by pioneering new business models, and delivering unique  solutions to the market”, said Mukesh Bansal, President, Tata Digital. 

 

Tags: Mukesh BansalN  ChandrasekaranPratik PalTata DigitalTata Neu

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