Mumbai: Interbrand’s fifth annual report on Best Indian brands analyzes how brands grow in a changing world, showing that using technology at scale to deliver intimate human experiences, will help drive economic growth value.
For five consecutive years, Tata Group has continued to hold the top position. However, 2017 has been an interesting year in the world of brands and businesses; despite Airtel’s strong performance, Reliance jumped into #2 which brings to light the success driven by the launch of Jio, a wholly owned subsidiary of Reliance Industries that provides wireless 4G LTE service in the country.
Following Airtel is HDFC Bank at #4, and then Life Insurance Corporation of India (LIC),State Bank of India, Infosys, Mahindra, ICICI and Godrej round out the Top 10.The best growth performances belonged to Maruti, Reliance, HDFC, JSW and Kotak highlighting the relevance of Purpose Centricity, Technology and Brand in driving their growth.
More than half of the Best Indian Brands came from five sectors: Automotive (5), Diversified (10), Financial Services (12), Telecom (2), and Technology (2). Automotive is one of the top growing sectors, leading the change is brand Maruti Suzuki, which posted a 19% increase in brand value versus 2016.
Breaking into Best Indian Brands for the first time at #17 is Royal Enfield, an Indian motorcycle manufacturing company, with brand value at INR 90.8bn, riding on its successful year on year financial performance and earnest branding efforts which has been consistently executed across touch points. The other new entrant comes from the “basic materials” sector – Ambuja Cement at #40 with brand value at INR 15.18bn, given its strong financial performance despite the impact of demonitisation and its recent merger with ACC, Ambuja is staged to drive growth.
“The Best Global Brands understand that brands are the platform for growth. A quick look at the top growing brands confirms how outgrowing the now and changing at the speed of life creates admirable value growth. Encouragingly, the top growing Best Indian Brands too have begun to understand and demonstrate the levers that drive growth and value. Maruti Suzuki, our top growing brand for the second year in a row has done an exemplary job with Reliance, Kotak, JSW, HDFC and Ashok Leyland not far behind. Our analysis of the Best Global Brands reveals some simple truths. Truths that are useful for Indian Brands to consider while driving growth in our rapidly changing market,” said Ashish Mishra, Managing Director, Interbrand India.