Tata Play Binge has launched a new digital campaign titled ‘India is now bingeing’ to promote its OTT aggregation service.
The campaign aims to provide insights into the binge-watching habits of people in India and decode consumer behaviour. Hosted by Urmila Wekar, the campaign will feature a vox pop format to provide data-driven insights into what people in India and Bharat are currently binge-watching and decode consumer bingeing habits.
The OTT aggregator will also incorporate meme marketing and viral creatives to engage online viewers. The campaign kicked off with a brand video featuring Kareena Kapoor Khan.
To make discussions more relatable, they introduced a celebrity-led talk show titled “Tata Play Binge presents Now Bingeing” in partnership with Anupama Chopra’s Film Companion. The short-format series features Bollywood stars discussing their binge-watching habits and favorite shows, providing insights into their journey in the content industry.
The brand also recently launched their ‘Bachcha Bachcha Janta Hai’ campaign where they have released two TVCs featuring Saif Ali Khan and Kareena Kapoor Khan in quirky yet relatable avatars.
Also Read: Saif Ali Khan finds where to stream top shows in Tata Play Binge’s TVC
