Mumbai: Taking the conversation on ‘Pre-activism’ forward Jaago Re has released a new film on the World Water Day that highlights how we can do our small bit through our everyday actions and make a difference. The new film tells people how we can pre-act now to conserve water and prevent and impending water crises.
The film opens with the simple everyday process of making and drinking tea and goes on to highlight the significant difference one can make by washing their tea cup immediately than leaving it in the sink. This small act would save upto 50% water. The film brings alive the importance of doing our bit to prevent an impending crisis of water shortage in our country.
Additionally, Tata Tea Jaago Re also facilitated a discussion with Water Aid India on Twitter to discuss the growing water problem and the step we can take to address this issue.
Join us in our quest to ‘wake’ everyone up, before the alarm rings at: https://www.facebook.com/jaagore/
TVC Duration: 57 seconds
Digital Agency: 22feet Tribal Worldwide
Creative:Anita Rane, Hari Chakyar and Clare Joseph
Account management:Tarini Vikram Singh
Production House:22feet Tribal Worldwide
Film Department: 22feet Tribal Worldwide
Exposure (mediums used):Digital
Link to view TVC:View TVC