Digital marketing and PR agency Team Pumpkin has won the social media, website maintenance and performance marketing mandates of Shalimar Paints, following a multi-agency pitch.
Shalimar Paints is an over 120-year-old company based in Howrah, West Bengal. The account will be handled by Team Pumpkin’s Gurgaon office.
The brand aims to scale its visibility across consumers and influencers harnessing digital tools.
Varun Malik, Head of Marketing, Shalimar Paints, said, “Team Pumpkin’s industry insights, expertise and strategic thinking stood out for us, and their vision and communication ideas are a perfect fit for us as a partner. The team came with a host of dynamic creative ideas that will help us strengthen relationships with our target audiences on social media. We are partnering at just the right moment when the brand is looking forward to build Shalimar 2.0 and this relationship will be pivotal to achieve the brand ambitions. We will also engage Team pumpkin for Phy-gital activations to engage our consumers on ground and connect them back with the digital side.”
Swati Nathani, CBO and Co-Founder, Team Pumpkin, added, “Shalimar Paints’ legacy is one that invokes in us a great sense of admiration for what the company has done since its inception. We are truly honoured to have them on board with us. This collaboration comes at an exciting time, precisely when the paints industry is going through massive disruptions. Our approach for Shalimar Paints will involve long-term, result-driven strategic approaches to ensure longevity and sustenance in our advertising approach.”
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