Mumbai: Tecsox has announced the appointment of Ritesh Baheti as its new Vice President, marking a strategic move to accelerate innovation, strengthen product development, and deepen its engagement with India’s evolving consumer base.
The appointment signals Tecsox’s intent to build a new-age product vision aligned with changing consumer expectations, with a strong focus on innovation, accessibility, and user-centric design.
Ritesh brings significant experience in building category-defining consumer audio products. He has been instrumental in launching a diverse portfolio ranging from single-driver Bluetooth Open-Wear speakers (OWS), which introduced a new listening format, to premium and affordable speakers and earbuds aimed at delivering high-performance audio to a wider audience. His expertise spans product conception, design alignment, and go-to-market execution.
In addition to product leadership, Ritesh has played a key role in building scalable business infrastructure. He has led the development of end-to-end D2C sales ecosystems, integrated CRM platforms, and robust Order Management Systems (OMS), enabling brands to streamline operations and scale efficiently. These initiatives have contributed to achieving over one million orders annually, reflecting his ability to translate strategy into tangible business outcomes.
In his new role, Ritesh will lead product innovation, enhance user experience across Tecsox’s portfolio, and drive the company’s expansion in India’s competitive consumer electronics market.
Commenting on the appointment, Puneet Gulati said, “At Tecsox, we believe the future of consumer technology lies in understanding the mindset of the new generation. Bringing in young leadership like Ritesh will help us revolutionize our product approach, making it more aligned with the expectations of today’s users. His perspective and energy will play a crucial role in shaping products that are not only innovative but also deeply relevant to everyday lifestyles.”
Expressing his enthusiasm, Ritesh Baheti said, “I’m excited to step into this role at a time when Tecsox is rapidly evolving and expanding its footprint. The opportunity to build products that combine performance, design, and accessibility is incredibly inspiring. I look forward to contributing to the company’s vision of democratizing technology and creating solutions that truly resonate with the next generation of consumers.”
