The average Ad Volume per channel for 48 matches increased by 11% during IPL 15 over IPL 14: TAM Report
According to TAM Sports Report, on comparison of Commercial Advertising on TV for IPL 15 and IPL 14 for the first 48 matches, the average ad volume per channel increased by 11% during IPL 15 compared to same number of matches in IPL 14.
Count of Advertisers and Brands were highest in the 6th week of IPL 15.
In first 48 matches, 4 out of Top 5 categories were common between IPL 14 and 15. The Top 5 categories list had 4 categories from ‘E-commerce’ Sector with 32% share of Ad Volumes in IPL 15.
The Top 5 categories together had nearly 40% share of Ad Volumes in IPL 15 while in IPL 14 it accounted for 36% share of ad volumes.
Sporta Technologies and Think & Learn were the 2 common advertisers among Top 5 advertisers during IPL 15 and IPL 14.
Top 5 Advertisers contributed 24% share of Ad Volumes during 48 matches of IPL 15.
19 new categories and 96 new brands advertised in 48 matches of IPL 15 compared to same no. of matches in IPL 14.
Among the new categories, Ecom-Auto Rental Services topped the list followed by Corporate/Brand Image.
Among the 96 new brands, ‘Tataneu App’ topped the list followed by ‘Winzo Games’.
