With COVID-19 receding and public activity in full swing, outdoor media has again sprung back to life. COVID-19 has made us realise what we were missing during the lock down. It is the hustle-bustle of social life and Out-of-home freedom that was in the captivity, has now got released from the clutches of lockdown and regained its lustre. The outdoor is again back in everyone’s mind and thought.
The Brand Sigma has come out with a promotional campaign which is aimed at positioning OOH as an interactive and dynamic medium of communication with each of them having the ability to initiate a conversation and convey a message in a unique way to the consumer.
The pointed words “The OOH Dimension”, “OOH Centric”, “Simple Yet Significant” used in the creative in the plain background dwell deep into the human psychology of the public which is constantly on the move and needs a gentle push to remind them of the value of social life in one’s life. In the normal times, an average individual spends more than 2/3rd of his day in life Out-of-Home and it is this freedom that he/she enjoys and cherishes the most.
Outdoor Media across Bangalore, Delhi, Mumbai, Chennai and Kolkata are dotted with social message aimed at the target audience with two fold objective of not only promoting the value of out-of -home life in one’s day in life but as much as promoting the OOH Media which acts as the fabric of this very society by being a medium of communication, be it for branding and promotion of brands but also for the social messages creating awareness on important issues run by the government bodies. Outdoor advertising is a great way to reach people where they live, work and play. To sum up, OOH Centric adds to The OOH Dimension to one’s day in life which is “Simple Yet Significant”.