Tuesday, May 30, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

The Hindu launches #DareStopHer campaign; Calls out society to stand up for its empowered women

by MN4U Bureau
March 8, 2022
in Featured, Print
Reading Time: 2 mins read
A A
Ogilvy and The Hindu launches #DareStopHer, with a powerful message on International Women’s Day
Share Share ShareShare

Chennai: This International Women’s Day, The Hindu presents an important message to the women who are called names for being ambitious and unapologetic about the way they choose to live their life.

The print ad released on International Women’s Day, while highlighting the plight of these women, takes the stance of celebrating the women and emphasizing that nothing can stop them – not even the name calling. Easily branded as brash, selfish, or self-centered for not conforming to society’s guardrails set out for them, women have risen above these trivialities and achieved phenomenal success. The Hindu’s campaign aims to put a stop to the name calling, urging society at large to look deeper; at what these women have achieved, and appreciate them for what they are.

Suresh Balakrishna
Suresh Balakrishna

Through this reader engagement initiative, The Hindu has invited real life stories of women empowerment, which will be collated and published as a follow up to the campaign. The Hindu team will also be curating a few inspiring stories under #DareStopHer. Women can share their stories at [email protected]

Speaking about the campaign, Suresh Balakrishna, Chief Revenue Officer of The Hindu Group said, “As a father of an empowered girl, I have seen the bias that exists against women in the society first hand. The Hindu’s campaign is a by-product of what women have been going through in the society for wanting more for themselves. #DareStopHer is a tribute to women who surge from strength to strength and believe the sky is the limit.”

Aparajita Biswas, Head of Marketing of The Hindu Group, said, “This campaign is close to my heart. Women face a lot of bias and judgement for putting themselves first and doing things their way at home and in a corporate setup. This campaign is a war cry to tune out the static and march ahead, arm in arm with their head held high.”

The print ad has been conceived by the creative team of Parvathy Rajmohan, Associate Creative Director & Copywriter and Vidyanath PA, Creative Director & Art Director, Ogilvy India (South).  

Ogilvy and The Hindu launches #DareStopHer

Parvathy Rajmohan
Parvathy Rajmohan

Parvathy, who has written the ad, and had this to say: “Although strong women are appreciated on paper, they earn a lot of names. At work, within the family, around friends. What if we call this out and encourage women to make it their strength? The campaign focuses on how no amount of sledging should stop women and how they should convert such negativity into their strength.”

CREDITS:

  • Chief Creative Officers: Kiran Anthony & Mahesh Gharat
  • President – Ogilvy South: Ram Moorthi
  • Managing Partner: Tithi Ghosh
  • Group Creative Director: Sharat Kuttikat
  • VP – Account Management: Mahesh Menon
  • Sr. Account Executive: Elizabeth Mathew
  • Associate Creative Director & Copywriter: Parvathy Rajmohan
  • Creative Director & Art Director: Vidyanath PA
Tags: #DareStopHerAparajita BiswasSuresh BalakrishnaThe Hindu

RECENT POSTS

India Today Group
Featured

India Today Group leads CTV with 52.5 mn video viewership: Comscore

May 30, 2023
0

The India Today Group has secured the top position in the News/Information category with a video viewership of 52.5 mn...

Read more
Zee Telugu unveils new brand identity
Featured

Zee Telugu unveils new brand identity

May 30, 2023
0

Zee Telugu, the general entertainment channel in Andhra Pradesh and Telangana, refreshes its brand identity. The new identity was unveiled...

Read more
GroupM and MMA launch Modern Marketers Guide for Transforming Marketeers
Advertising

GroupM and MMA launch modern marketers guide ‘Transform to Thrive’

May 30, 2023
0

GroupM, in association with MMA, launched the Modern Marketers Guide titled “Transform to Thrive”. The guide features contributions from industry...

Read more
Prime Video collaborates with KC Global Media to bring Animax + GEM to India
Featured

Prime Video collaborates with KC Global Media to bring Animax + GEM to India

May 30, 2023
0

KC Global Media, an Asian entertainment network, and Prime Video announced the launch of Japanese entertainment pack, Animax + GEM...

Read more
KwikFix Auto appoints Kodo Studio as Creative AOR
Advertising

KwikFix Auto appoints Kodo Studio as Creative AOR

May 30, 2023
0

KwikFix Auto, a Mumbai-based automotive aggregator, has appointed Kodo Studio as its creative agency on record. The collaboration brings Sreejith...

Read more
McCann Worldgroup India wins Graphite and Wood Pencils at D&AD Awards
Advertising

McCann Worldgroup India wins Graphite and Wood Pencils at D&AD Awards

May 30, 2023
0

At the D&AD Awards ceremony held on 24th & 25th May, McCann Worldgroup India won a Graphite & Wood Pencil....

Read more

LATEST NEWS

Zee Telugu unveils new brand identity

Zee Telugu unveils new brand identity

May 30, 2023
GroupM and MMA launch Modern Marketers Guide for Transforming Marketeers

GroupM and MMA launch modern marketers guide ‘Transform to Thrive’

May 30, 2023

ANALYSIS

IPL 2023: JioCinema surpasses Hotstar in multiple performance metrics - Bobble AI Report
Analysis

JioCinema’s penetration surges 4x during IPL 2023: Bobble AI Report

May 29, 2023
0

JioCinema's market share has increased nearly fourfold, rising from 10.73% to 40.26%, compared to last year's IPL where it was...

PEOPLE

Tilt Brand Solutions elevates Adarsh Atal to Chief Creative Officer
Advertising

Tilt Brand Solutions elevates Adarsh Atal to Chief Creative Officer

May 30, 2023
0

Tilt Brand Solutions, a Mumbai-based brand and communications consultancy, and a part of Quotient Ventures, announced the elevation of Adarsh...

PepsiCo elevates Tarun Phogat

PepsiCo elevates Tarun Phogat

May 30, 2023

MARKETING

PepsiCo elevates Tarun Phogat
Featured

PepsiCo elevates Tarun Phogat

May 30, 2023
0

Tarun Phogat announced on LinkedIn that he has been elevated to the position of Chief Marketing Officer, India & South...

Subscribe to Newsletters

ADVERTISING

KwikFix Auto appoints Kodo Studio as Creative AOR
Advertising

KwikFix Auto appoints Kodo Studio as Creative AOR

May 30, 2023
0

KwikFix Auto, a Mumbai-based automotive aggregator, has appointed Kodo Studio as its creative agency on record. The collaboration brings Sreejith...

McCann Worldgroup India wins Graphite and Wood Pencils at D&AD Awards

McCann Worldgroup India wins Graphite and Wood Pencils at D&AD Awards

May 30, 2023
ASCI

ASCI calls for gender-neutral education ads, condemns labelling low scorers as failures

May 30, 2023

PRINT

Sportstar
Events

The Hindu Group unveils Sportstar’s revamped edition

May 15, 2023
0

Sportstar, the multisport magazine from The Hindu Group, unveiled its redesigned edition during an exclusive event held on Sunday. The...

Dainik Bhaskar commemorates 40 years in Indore with 'Bhaskar Utsav'

Dainik Bhaskar commemorates 40 years in Indore with ‘Bhaskar Utsav’

May 8, 2023
FICCI Frames 2023: Around 40 pc of print media revenue should come from subscription – Shashi Sinha

FICCI Frames 2023: Around 40 pc of print media revenue should come from subscription – Shashi Sinha

May 5, 2023

THINK THROUGH

How native ads can help drive awareness, engagement and conversion for brands
Featured

How native ads can help drive awareness, engagement and conversion for brands

May 23, 2023
0

The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

Medianews4u.com © 2019 - 2023 All rights reserved.

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.