Indulge Global recently launched Indulge Newsroom, an independent editorial platform focussed on credible storytelling and insider coverage of India’s fast-evolving luxury sector. Rooted in original reporting and cultural relevance, Indulge Newsroom explores the people, brands, and ideas shaping India’s luxury market and its global presence.
With a focus on craftsmanship, creativity, conscious consumption, and meaningful experiences, the Newsroom presents its stories through long-form features, video, podcasts, and curated events. Here, luxury is not reduced to a price tag or aspiration—it is about originality, influence, legacy, and intention. The platform is built to go beyond the obvious and the transactional, spotlighting stories that resonate with meaning and depth.
As the editorial extension of Indulge Global, the Newsroom complements the concierge’s bespoke offerings. Through its membership, Indulge brings the pages of the Newsroom to life with curated experiences, granting members access to the world’s most elite and discreet circles.
Medianews4u.com caught up with Mansvini Kaushik, Editor-in-Chief of Indulge Newsroom
Q. India’s luxury ecosystem is maturing quickly but is underrepresented in serious journalism. How will Indulge Newsroom fill the gap?
We’re building an editorial-first platform that reports on luxury with depth, not just gloss. India’s luxury economy is growing fast, driven by entrepreneurs, new wealth, and a global cultural shift.
Yet most coverage barely scratches the surface. Indulge Newsroom will bridge this gap with original reporting, credible analysis, and sharp storytelling on business, culture, and craftsmanship in the luxury space.
Q. Will the strategy be a mix of in-depth analytical reporting along with short form videos?
Yes. We believe in both formats. In-depth stories and investigations will anchor our editorial credibility.
Short-form videos will help us connect with a younger, mobile-first audience. The key is to maintain the same sharp editorial lens across all formats.
Q. The platform aims to go beyond the obvious and the transactional. Is finding the right journalistic talent going to be a challenge?
It will be challenging, but it’s possible. Traditional journalism talent is shrinking, and luxury requires a rare mix of industry knowledge, cultural awareness, and editorial sharpness.
We believe a clear vision and strong editorial culture will attract talent looking for meaningful, purpose-driven work beyond the AI and tech sectors.
Q. Which markets and TGs are being targetted, and is it the same as Indulge Global?
We are targetting the global Indian audience, new-age luxury consumers, entrepreneurs, and industry insiders in metros, emerging cities, and diaspora hubs.
This overlaps with Indulge Global’s clientele but also broadens the reach to a wider community of business leaders and aspirational readers.
Q. What is the business model and will subscription play a role?
Our model includes partnerships, native content, and eventually, premium subscriptions for insider reports and special access.
At launch, our priority is to build authority and influence in the market.
Q. Will it also serve as a content marketing funnel for Indulge Global?
Not directly. The newsroom will strengthen Indulge Global’s positioning by showcasing its access, expertise, and insider knowledge.
But our editorial remains independent and credibility-led. This is not a content marketing arm but a serious media platform.
Q. Are there false narratives and misconceptions around luxury that need to be corrected?
Yes. The idea that luxury is only about price, excess, or foreign labels is outdated.
Today, luxury is about provenance, personalisation, cultural relevance, and craftsmanship. We want to spotlight these shifts and challenge shallow narratives.
Q. The wealthiest people don’t want more. They want something different. What is the USP of Indulge Global compared to other concierge services in this regard?
Our edge is in curating access to experiences that are not just rare but personally meaningful.
It’s about creating moments tailored to each client’s identity, passions, and ambitions. The difference lies in trust, foresight, and deep market knowledge.
Q. Today Indulge Global caters to over 1,000 clients. What tactics have worked in scaling the business? How important was the appearance on ‘Shark Tank’?
Growth has been organic, built on word of mouth, trust, and solving real problems for clients.
‘Shark Tank’ gave us visibility, but client retention comes down to consistency, discretion, and delivering on promises.
Q. The aim is to expand to over 10,000 families globally. Which key markets and TGs are targeted for growth?
Our focus is on India, the Middle East, Southeast Asia, and global cities with strong Indian networks.
We are targetting ultra-high-net-worth families, business founders, investors, and creative leaders seeking bespoke access and seamless service.
Q. Does the clientele of founders and known personalities add to the company’s credibility?
Yes. When leaders in tech, entrepreneurship, and culture work with us, it reinforces our positioning as a trusted partner. It signals to other clients that we deliver value, not just services.
Q. Can you give examples of standout personalised services—and what role do sporting events play?
We’ve delivered backstage access at global fashion weeks, arranged private dinners with cultural icons, and sourced rare collectibles with verified provenance.
Sporting events like Wimbledon or FIFA offer unique opportunities where access, experience, and prestige come together. For our clients, it’s about being part of iconic moments in ways few can.
Q. How do AI systems help understand and anticipate client preferences?
Our AI tools analyse client behaviours, past requests, and emerging trends to anticipate preferences. This allows us to offer curated recommendations proactively, while keeping personal relationships and discretion at the core.
Q. What’s the strategy for deepening brand relationships? Are you looking at more partnerships?
We believe in fewer, deeper partnerships with legacy brands, emerging creators, and global platforms.
These are built on trust, ongoing engagement, and shared value. We are open to new partnerships that align with our philosophy.
Q. Is attending Wimbledon about leisure or brand positioning for celebrities?
It’s increasingly about brand positioning. For celebrities and business leaders, being seen at events like Wimbledon signals access, global relevance, and alignment with legacy brands. It’s often part of a larger strategy to build their public image.
