Henkel Consumer Brands has roped in the creative solutions company, The Minimalist, to lead the digital creative mandate for Schwarzkopf India.
Following a competitive multi-agency pitch, The Minimalist has come onboard as the digital partner with the mission of building Schwarzkopf’s social community and leading the creative communication mandate for the brand.
On the mandate win, Sahil Vaidya, Co-Founder, The Minimalist, shared, “Schwarzkopf has established itself as a leading brand in the premium hair care and color category. With their latest offering in India of expert inspired at-home hair color formulations, they continue to bring beauty shoppers never-seen before technologies for superlative results and experience. We are thrilled to be associated with the brand as their creative partners and look forward to building inventive campaigns and engagement ideas. Together, we aim to create a powerful digital community that will add to the legacy of the brand.”
Shama Dalal, Head of Marketing – Henkel Consumer Brands India, commented on the partnership, “Our mandate for the recently launched Schwarzkopf Consumer Business Line required a robust strategy that resonated with digitally forward audiences. We’re delighted to partner with The Minimalist and look forward to leveraging their creative delivery & digital prowess to bring alive our brand vision.”