Dentsu Webchutney, a dentsuMB company and the digital creative agency from dentsu Creative group India, has converted 21 shortlists into 18 pencils, three merits and a best of discipline across multiple categories for its one-of-a-kind campaign, ‘The Unfiltered History Tour’ at ‘The One Show 2022′.
Dentsu Webchutney was also named ‘The Most Awarded Agency across APAC’, with ‘The Unfiltered History Tour’ bringing home 7 Gold, 9 Silver and 2 Bronze for India. In March this year, Dentsu Webchutney emerged as the most awarded Indian agency at the Spikes Asia Awards with 4 Grand Prix, 5 Gold, 4 Silver & 6 Bronze. In addition to this, the agency’s The Unfiltered History campaign has also clinched 9 shortlists at D&AD 2022.
Fred Levron, Global Chief Creative Officer, dentsu international said, “This piece shows what we want dentsu to be known for. Building brands through the power of modern creative. Combining cultural insights, technology and experience. There is a new creative ambition at dentsu and India is leading the way.”
Amit Wadhwa, Chief Executive Officer, dentsu Creative group India added, “I feel great pride to be leading a bunch of people with such immense creative potential and talent. Their ability to produce bold work with such tenacity is commendable. Our clients are our top priority; and at dentsu Creative group India, our people and delivering some great & astounding work for them. They are also our greatest strength. These wins demonstrate to me, our clients and our industry that we are doing something very right and, most importantly, we are surrounded by the right people. Kudos to the entire team!”
Ajay Gahlaut, Group Chief Creative Officer, dentsu Creative group India commented, “Winning 18 One Show Pencils for a single piece of work is unprecedented and just goes to show the breakthrough quality of the work we do at dentsu. Congratulations to the army of people involved in conceiving and delivering this campaign, particularly during a worldwide pandemic. I doff my hat to the entire team.”
Arjuna Gaur, Chief Creative Officer, Dentsu Webchutney and dentsuMB said, “These wins only go on to underline dentsu India’s authority on creative excellence. What makes me proud is that this campaign is making a real impact in the world. These pencils are a testament to how new-age creativity of activating digital content at a physical location is blurring boundaries – be it platforms or geographical.”